Programmatic Specialist

6 days ago


Singapore Mediabrands Full time
Job Description

About the Role:

The Programmatic Specialist - Media Campaign Lead at Mediabrands reports into the Regional Business Director and is responsible for strategic planning, activation and optimization of programmatic campaigns end-to-end.

Key Responsibilities:

  • Manage daily requests, workflow & relationships to drive campaign success
  • Develop a deep understanding of client's business needs and goals
  • Produce and present recommendations that evolve current client approach through innovative media solutions
  • Harvest actionable insights and propose test and learn opportunities to improve campaign performance
  • Set up campaigns in platform and ensure quality checks are in place for implementation
  • Manage bespoke PMP marketplace and deal creation to optimize media spend
  • Leverage client's 1PD as part of campaigns to help achieve key performance indicators (KPIs)
  • Conduct daily monitoring of campaigns; performance and optimization and ensure information is clearly communicated to the client and internal team members through regular established reports at key milestones
  • Identify potential performance/technical issues and address them with urgency and clear action points
  • Monitor media spend for a portfolio of campaigns to ensure on-time completion and optimize ROI
  • Assist in evolving the approach through process improvement and thought leadership innovation
  • Evaluate and remain DSP agnostic as new opportunities arise
Requirements

About You:

  • At least 2 years experience in programmatic campaign management and planning
  • High level of technical & executional capability across programmatic tools & systems
  • Hands-on experience with campaign management set up and optimization on DSP platforms, particularly with DV360, other platforms a bonus
  • Strong level of understanding of programmatic capability across the digital ecosystem
  • Analytical strength in providing insight and media solutions
  • Effective communication with clients and colleagues with an ability to communicate & present programmatic plans and ideas with confidence
  • Interpersonal and people management skills both internally and with client
  • Team player, ability to delegate and stakeholder management while also able to operate and function independently

Salary:$80,000 - $110,000 per annum, dependent on experience and location.



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