Programmatic Specialist
6 days ago
About the Role:
The Programmatic Specialist - Media Campaign Lead at Mediabrands reports into the Regional Business Director and is responsible for strategic planning, activation and optimization of programmatic campaigns end-to-end.
Key Responsibilities:
- Manage daily requests, workflow & relationships to drive campaign success
- Develop a deep understanding of client's business needs and goals
- Produce and present recommendations that evolve current client approach through innovative media solutions
- Harvest actionable insights and propose test and learn opportunities to improve campaign performance
- Set up campaigns in platform and ensure quality checks are in place for implementation
- Manage bespoke PMP marketplace and deal creation to optimize media spend
- Leverage client's 1PD as part of campaigns to help achieve key performance indicators (KPIs)
- Conduct daily monitoring of campaigns; performance and optimization and ensure information is clearly communicated to the client and internal team members through regular established reports at key milestones
- Identify potential performance/technical issues and address them with urgency and clear action points
- Monitor media spend for a portfolio of campaigns to ensure on-time completion and optimize ROI
- Assist in evolving the approach through process improvement and thought leadership innovation
- Evaluate and remain DSP agnostic as new opportunities arise
About You:
- At least 2 years experience in programmatic campaign management and planning
- High level of technical & executional capability across programmatic tools & systems
- Hands-on experience with campaign management set up and optimization on DSP platforms, particularly with DV360, other platforms a bonus
- Strong level of understanding of programmatic capability across the digital ecosystem
- Analytical strength in providing insight and media solutions
- Effective communication with clients and colleagues with an ability to communicate & present programmatic plans and ideas with confidence
- Interpersonal and people management skills both internally and with client
- Team player, ability to delegate and stakeholder management while also able to operate and function independently
Salary:$80,000 - $110,000 per annum, dependent on experience and location.
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