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Strategic Media Manager

1 month ago

Singapore Publicis Groupe Full time

Job Description

In today's fast-paced digital landscape, we're seeking a talented Integrated Media Manager to help our clients thrive in the ever-changing media landscape. This role demands a unique blend of creativity, strategic thinking, and technical expertise to deliver innovative integrated media solutions that drive client success.

Key Responsibilities:

  • Collaborate with the Media Director to develop and implement high-impact media strategies that drive client objectives.
  • Lead day-to-day account management, ensuring seamless relationships with clients and agency partners.
  • Drive relationships with key stakeholders within client organizations to deliver exceptional results.
  • Apt knowledge of digital channels, combined with expertise in digital infrastructure, including tracking, web analytics, and SEO.
  • Proven experience in managing Social, Search, and/or Programmatic campaigns, including account setup, strategy development, organization, and management.
  • Develop communication strategies that consider all relevant routes, including performance media, paid search, programmatic, digital, social, and offline media.
  • Creates data-driven strategies and makes in-depth recommendations based on a strong grasp of analytics, marketing, and research concepts.
  • Manage daily workflow of client campaigns, working with internal and external stakeholders to deliver campaign objectives.
  • Organize and delegate tasks effectively, sensitive to the needs and problems of reporting staff, and work across buying and planning issues.
  • Integrate data and information from various sources, making well-reasoned conclusions and developing a solid plan of action.
  • Draw critical analysis from data, gather relevant viewpoints, identify important issues, and make specific recommendations, adapting to change strategies and recommendations based on data sets or client briefs.
  • Accountable for results and reporting, including media plan development, measuring media performance, and optimizing site/placement after reviewing campaign results.
  • Identify opportunities to drive revenue streams from existing relationships and leverage cases from existing relationships to create new relationships.
  • Assist in mentoring and developing team members.

Qualifications

  • 4-6 years of experience in a media agency.
  • Strong communication and presentation skills.
  • Strong understanding of media terminology and concepts.
  • Conversant with digital media and able to think across the whole media mix, hands-on experience with various technology platforms.
  • Sense of commercial acumen.
  • Attention to detail and numeracy.
  • Possess rigor and ability to thrive in a fast-paced and dynamic environment.
  • Experience in mentoring and managing junior planners/executives.