Media Manager

1 week ago

Singapore AD ASTRA CONSULTANTS PRIVATE LTD. Full time
Roles & Responsibilities

The role

As a Media Manager within Client Marketing, you will provide media expertise and critical support for a variety of key products. You will provide know-how that spans owned-and-operated media platforms and media purchased beyond client’s ecosystem. You will closely partner with Product Marketing Managers to build campaign strategies, tactical media plans, measurement recommendations and develop critical POVs on how to improve the ways we plan, buy, and optimize media. You will also act as the primary point of contact for our local media agency partners, ensuring compliance to brand and performance media best practices, guidelines, and policies. Additionally, you will be expected to manage various cross functional stakeholders, and act as the media expert in the room. Simply put, you will be a go-to paid media guru for all things related to advertising offline and online and media for the products and markets you cover.


Responsibilities:

  • Act as a primary point of contact for management of all client media planning for selected product areas, internally and externally, working closely with Product Marketing Managers to help drive success in meeting the media and marketing goals
  • Guide all large-scale brand and performance media programs, including strategic and tactical aspects of campaigns
  • Engage and lead our media agencies to ensure their day-to-day work is flawless, help them go beyond quick fixes to long term forward thinking solutions, and ensure they stay up-to-date on the latest ads solutions
  • Provide thought leadership on media innovation, competitive analysis, and efficient campaign management, developing critical POVs and new standards for how we strategize, plan, and optimize paid media
  • Lead data-driven analysis and insights to improve campaign effectiveness and value to the business, using 1st and 3rd party data to uncover new media opportunities, audience insights, and smarter strategic decisions

Requirements

  • At least of 5 years’ experience managing large scale media campaigns (either in agency or client side)
  • Detail oriented, operationally minded, self-starter with demonstrated problem solving, troubleshooting, and QA skills to ensure accurate insights and deliverables.
  • Working knowledge of media buying industry, goals and objectives.
  • Experience working with dynamic teams and within different disciplines.
  • Ability to manage multiple projects and large amounts of data potentially across multiple sources with cross-functional teams and ability to organize and prioritize competing needs and objectives.

Preferred Qualifications

  • Solid track record of managing digital and cross-channel advertising campaigns (other countries a plus) for larger, complex clients with proficiency in online measurement, operations, ad networks, DSPs, digital video.
  • Thorough understanding of the APAC marketing landscape (consumer trends, media channels and key media outlets, partnerships and ecosystems), including offline and online media channels, for both brand and performance media.
  • Ability to demonstrate measurable impact of campaign strategy and digital media optimization toward business goals using client stack or other industry standard tools, with demonstrable technical skills and a POV on how to best leverage the client Stack.
  • Strong communication and interpersonal skills along with a track record of solid judgment in ambiguous or fast-moving situations
  • Strong business acumen and proven track record of creating senior management-level presentations, analytical and troubleshooting skills and ability to use data to drive actionable insights.
  • Sharp program management skills with extreme attention to detail, and experience in forecasting and managing to forecast for performance media

Tell employers what skills you have

New Media
Competitive Analysis
Media Buying
Forecasting
Management Skills
Digital Media
Product Marketing
Business Acumen
Digital Video
Strategy
Thought Leadership
Program Management
Attention to Detail
Media Planning

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