Director of Media Innovation

4 weeks ago

Singapore Publicis Media Full time
Job Description

The role of Associate Strategy Director at Publicis Media is a senior position that drives growth, innovation, and transformation based on an in-depth understanding of client category needs and human insights.

We are seeking a seasoned strategy expert who excels in understanding how brands win in the platform world. The ideal candidate will be skilled at weaving together client- and pitching-winning media strategies, demonstrating a deep understanding of consumer behavior across channels, digital publishers, and engagement platforms.

This role requires a 360° thinker and effectiveness champion who focuses on solving clients' business challenges through an orchestrated system of paid, owned, and earned touchpoints. The Power of One approach is collegiate and thrives on diversity, with Strategists working closely with client leads, planners, creatives, data scientists, experience designers, and solution consultants.

The successful candidate will unlock growth opportunities, create innovative executions, and empower interdisciplinary teams to lead ideas into new connection points while balancing traditional media needs. This role spans APAC, requiring a strong understanding of regional nuances.

Your Responsibilities:
  • Analyze diverse data-centric resources to develop multi-faceted insights into consumers' media consumption and audience development, informing decision-making and guiding media plan development.
  • Apply extensive platform expertise to map consumer experience journeys and identify high-impact moments for brands to connect through media-driven creativity.
  • Craft stories revealing how consumers interact with devices and technology, enabling brands to better connect with their audiences.
  • Translate global strategies to consider regional specifics and define bottoms-up approaches influencing go-to-market strategies.
  • Partner with cross-capability teams to translate holistic communications plans into innovative ideas and programs, delivering smartly mapped marketing tactics.
  • Support media planning outputs, ensuring alignment with strategic recommendations and representing high standards.
  • Engage with the Singapore strategy community, developing initiatives for product, IP, skills, and knowledge growth.
  • Support recruitment activities aligned with the business plan.
Requirements

This role requires a seasoned professional with:

  • 8+ years of relevant agency and strategic experience, including 4+ years in media and communications strategy (brand-side experience considered).
  • Exposure to various industry verticals with depth and breadth of expertise in one or two categories.
  • A strong analytical thinker and translator with research dexterity, including experience with media-centric tools.
  • A connections strategist adept at innovative channel selection and role definition.
  • Creative problem-solving skills, both conceptual and practical.
  • All-around exceptional communication, organizational, and time management skills, with flexibility to adapt quickly to change.
  • Bachelor's degree or equivalent.

The estimated salary range for this role is $120,000-$180,000 per annum, depending on experience and location.

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