Director of Omnichannel Media Strategy

1 month ago


Singapore FairPrice Group Full time

Job Overview

FairPrice Group is seeking an experienced leader to spearhead its Retail Media team, driving the growth of its omnichannel media business through innovative solutions. As Director of Omnichannel Media Strategy, you will lead a high-performing team in developing and implementing robust retail media strategies that align with FairPrice Group's overall business objectives.

About the Role

This senior leadership position requires a seasoned professional with 7-10 years of experience in retail media, digital marketing, or advertising, ideally in a leading e-commerce retailer and/or advertising/media agency, with at least 3 years of leadership experience.

Main Responsibilities

  • Strategic Leadership: Develop and implement a comprehensive retail media strategy to drive revenue growth, working closely with senior leadership to align it with FairPrice Group's overall business objectives.
  • Media Solutions Development: Oversee the development of innovative media solutions that cater to advertisers' needs, collaborating with technology and data teams to create a best-in-class retail media platform.
  • Media Sales and Business Development: Establish and cultivate relationships with key advertisers and media partners, overseeing the sales team to meet and exceed retail media targets.
  • Media Operations: Ensure the efficient day-to-day operation of Retail Media, establishing and improving end-to-end processes leveraging the latest technology innovations.
  • Industry Engagement and Awareness: Represent FairPrice Group at industry events, forums, and the media to establish the company as a leader in the retail media space.
  • Team Development and Management: Lead, mentor, and develop a high-performing team, fostering a culture of excellence, innovation, and continuous learning.

Required Qualifications

  • A proven track record of developing and implementing successful media strategies.
  • Strong customer-centric and customer-success mindset.
  • Existing relationships within the media, advertising, and retail industries are beneficial.
  • Proven track record in stakeholder management at multiple levels.
  • Excellent presentation and communication skills.
  • Expert knowledge of programmatic advertising and ad management tools.

Salary Estimate

The estimated salary for this role is between $120,000 and $180,000 per annum, depending on qualifications and experience.



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