Regional CRM Director
3 days ago
SVENTL ASIA PACIFIC PTE. LTD.
Overview:The ideal candidate will lead our CRM strategy across Asia, driving customer engagement, loyalty, and retention through data-driven initiatives that support revenue growth in the semiconductor/IC design industry.
Key Responsibilities:- Develop and implement a regional CRM strategy for Asia, aligned with global goals to support semiconductor industry growth.
- Must have experience in Semiconductors/Chip Design industry experience.
- Lead initiatives to increase customer acquisition, engagement, and retention through channels like email, SMS, and social media.
- Integrate CRM systems seamlessly to ensure a personalized and efficient customer experience.
- Use data insights to define and execute effective customer segmentation and targeting strategies.
- Collaborate with analytics teams to analyze customer behaviors and trends for tailored marketing efforts.
- Design, execute, and optimize multi-channel CRM campaigns to drive engagement, retention, and revenue.
- Track and analyze campaign performance, using data to make adjustments and improve ROI.
- Work with cross-functional teams (Marketing, Sales, Product, Analytics) to deliver a cohesive customer experience.
- Map the customer journey and develop lifecycle engagement strategies, including loyalty programs and personalized content.
- Oversee CRM platform selection, integration, and optimization, with specific expertise in Salesforce.
- Collaborate with IT and vendors to ensure smooth data integration and process automation.
- Regularly assess CRM performance metrics, providing insights to senior leadership and suggesting improvements.
- Master's degree in Computer Applications / Electronics
- 10+ years of CRM experience in a regional or global role, with a proven track record in the Asian market; semiconductor industry experience is a plus.
- Hands-on experience with Salesforce and CRM tools like HubSpot or Adobe.
- Strong analytical skills with experience using data to drive actionable insights.
- Excellent project management skills with the ability to handle multiple projects and stakeholders.
- Strong communication and collaboration skills, with adaptability to regional needs.
- Familiarity with data privacy regulations across Asia is an advantage.
Salary Range: SGD 140,000 - SGD 180,000 per annum
About Us:We are SVENTL ASIA PACIFIC PTE. LTD., a leading technology company in the region. We offer a dynamic work environment and opportunities for professional growth.
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