Regional Head of CRM

1 month ago

Singapore ShopBack Full time
About the Role:

The Regional Head of CRM Opportunity

We are seeking an exceptional leader to drive customer engagement, loyalty, and revenue growth through effective CRM strategies and execution. As the Regional Head of CRM, you will lead a dynamic CRM function supporting 12 markets, working closely with cross-functional teams to deliver meaningful customer experiences.

Your Key Responsibilities:
  • Lead and mentor the regional CRM team, fostering a culture of innovation, collaboration, and high performance.
  • Develop and execute regional CRM strategies, creating impactful campaigns that boost customer engagement and drive merchant discovery.
  • Craft robust customer lifecycle strategies, leveraging data-driven insights to personalize user experiences across multiple touchpoints.
  • Collaborate with platform partners, product, and tech teams to enhance segmentation and personalization capabilities for more targeted campaigns.
  • Partner with data teams to design and optimize a data infrastructure that powers precise customer targeting and analytics.
  • Work closely with product and business teams to build and refine core features that maximize user engagement and promote merchant discovery.
  • Utilize deep knowledge of customer behavior and business metrics to establish frameworks that ensure campaign success, driving incremental outcomes while maintaining cost-efficiency.
  • Evaluate and integrate external technological platforms, ensuring they enhance the current CRM architecture with automation and personalization capabilities.
  • Facilitate cross-team alignment, ensuring smooth execution of broad, multi-team impact initiatives.
Requirements:
  • 8+ years of experience in CRM, with a track record of leading high-performing teams and projects in diverse contexts in fast-paced consumer businesses.
  • Proven expertise in CRM platforms (e.g., Oracle Responsys, Salesforce Marketing Cloud) and leading large-scale CRM programs from concept to completion.
  • Strong leadership and people management skills, with experience in managing teams across diverse geographies.
  • Deep understanding of relational database concepts and the technical architecture needed to support business applications.
  • Experience collaborating with stakeholders across multiple countries, teams, and business units.
  • Data-driven mindset, with the ability to translate business needs into CRM strategies, product features, or campaign mechanics.
  • Excellent project management skills, with experience developing detailed work plans, managing risks, and navigating complex challenges.
  • Familiarity with consumer behavior models (e.g., customer lifetime value, retention, churn prediction) and leveraging them to optimize CRM initiatives.
  • Strong communication skills to effectively manage relationships with stakeholders and external platform partners.
  • Comfortable operating in an ambiguous environment while maintaining focus on achieving aggressive targets.

About ShopBack:

ShopBack is a leading shopping, rewards, and payments platform in Asia-Pacific, with 45 million shoppers across 12 markets and more than half a million transactions powered for 20,000 partners daily.

What We Offer:
  • Exclusive career progression paths and opportunities to take on greater challenges that help you realize your ambitions.
  • Be part of a winning team on a journey to global scale.
  • Competitive compensation based on your performance.
  • Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
  • Work-From-Anywhere benefit to enable you to thrive personally and professionally.
  • Flow Day Thursday (1-day a week, optional to work from home or office).

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