Regional Head of Digital Marketing
12 hours ago
About the company
My client, a leader in the educational provider space, is seeking an experienced and dynamic Regional Digital Marketing Head/Lead to lead the development and execution of comprehensive digital marketing strategies across the region.
The ideal candidate would require a hands-on leader with a deep understanding of B2C lead generation, SEO, SEM, and paid media campaigns and extensive regional experience, a proven track record in managing high-performing teams, and the strategic vision to drive growth in a competitive educational landscape.
About the role
Reporting to the Regional Marketing Director, your responsibilities would include
- Lead the creation and execution of B2C digital marketing strategies tailored to regional market needs, driving enrollment growth for educational programs across multiple countries.
- Oversee and optimize paid media campaigns (search, display, social, retargeting) to maximize ROI, with a strong focus on achieving enrollment objectives and maintaining brand integrity.
- Direct and implement SEO and SEM initiatives, ensuring robust organic search rankings while optimizing paid search performance for maximum lead acquisition.
- Manage and mentor a diverse digital marketing team across the region, ensuring high levels of engagement, performance, and development through ongoing mentorship and training.
- Leverage data analytics tools, including Google Analytics and CRM platforms, to monitor and adjust marketing campaigns, optimize lead acquisition funnels, and improve conversion rates across channels.
- Oversee the regional digital marketing budget, ensuring effective resource allocation to maximize cost-efficiency and campaign impact.
- Work closely with internal teams such as sales, admissions, and program directors to align marketing strategies with broader business objectives and regional goals.
Skills and experience required
- Ability to think strategically while remaining hands-on in execution, balancing high-level planning with day-to-day campaign management.
- Proven experience in managing and growing high-performing regional digital marketing teams, with a focus on coaching and developing talent.
- Deep knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and paid media. Strong hands-on experience in campaign setup, execution, and optimization.
If you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977).
Tell employers what skills you have
CRM
Lead Generation
Social Media
Online Advertising
Marketing Strategy
Team Spirit
Email Marketing
Social Media Management
Strategy
Online Marketing
Online Reputation Management
Digital Marketing
Organic Search
Digital Strategy
Office Software
Integrated Marketing
Google Analytics
SEO
Data Analytics
Brand Awareness
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