CRM Program Manager

2 weeks ago


Singapore United Parcel Service Of America Full time

About the Role

As a CRM Program Manager, you will be responsible for overseeing the execution of CRM programs, managing budgets, analyzing data, and providing strategic insights to enhance program innovation and improvement.

  • Facilitate implementation plans for successful relationship marketing activities across Asia through coordination with stakeholders and internal data management.
  • Create strategic analyses based on secondary research, regional internal research, and customer data to drive CRM program innovation and improvement.
  • Support CRM program design and forecasting work based on various business goals and digital platforms.
  • Manage the CRM budget and maintain a database of customer information, including profiling data and performance analysis.
  • Report and monitor campaign performance, develop measurement models, and offer insights on variances and future enhancements.
  • Analyze customer relationships and identify gaps for penetration opportunities.

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