CRM Executive
2 weeks ago
1 year exp
**Roles & Responsibilities**
- **Propose local CRM & e-CRM strategy and action plans**
- Analyze results and impact of current CRM action plans
- Create and implement new CRM programs
- Benchmark competitors programs in the fashion lifestyle goods sector
- Coordinate with brands, in order to adapt corporate guidelines to market specificities
- Providing corporate team with feedback and information on market specifics
- **Customer Database completeness, accuracy, growth and maintenance**
- Oversee and manage database quality analysis
- Define and implement process and action plans in order to feed and develop the database & also to improve data quality
- Support boutique staff so that data continues to be fed into the CRM database
- Coordinate with IT to solve any technical issue related to the CRM database
- **Carry out appropriate Customer Database analysis**
- Analyze company customer typology and behavior
- Perform ad hoc analysis as needed by Marketing or Retail departments
- Debrief analysis with company Retail Operations and Marketing teams, discussing with them action plans that could be implemented.- Manage the annual and new product launch mailing campaigns
- Coordinate with vendors on rolling these out
- Coordinate with boutiques and retail operation department
- Propose and build new tools to be developed locally as needed
- Analyze direct mailing activities results and make proposal for improvement
**REQUIREMENTS**:
- Diploma in Marketing/Business Management/IT
- While fresh grads are welcome to apply, 1 to 2 years CRM experience is advantageous
- Strong computer skills in managing software platforms including Microsoft
- Pro-active approach to tasks and ability to manage several projects simultaneously
- Positive attitude and team player
- Prior experience in retail or service industry will be advantageous
Listed on the Singapore Stock Exchange, F J Benjamin is a leading fashion retailer in brand building and management, and development of retail and distribution networks for international luxury and lifestyle brands across Asia.
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