
Automotive Sales Director
1 day ago
Automotive Sales Director
Drive sales performance, maximise market potential and customer satisfaction as a leading Automotive Sales Director. Key responsibilities include defining sales targets, managing key metrics and executing tactical sales activities.
Key Responsibilities:
- Define and implement sales targets and departmental performance measures.
- Monitor and manage key sales metrics including retail volume, segment share, bonus structures and stock age.
- Plan and execute tactical sales activities such as stock clearance, end-of-quarter pushes and sales campaigns.
- Ensure accurate management of demo vehicles including usage, costs and insurance.
Market Analysis & Business Development:
- Analyse market trends to support effective sales planning.
- Segment the market and assign territories to sales consultants accordingly.
- Work closely with marketing teams to plan and execute campaigns and promotional activities.
- Implement brand and corporate sales strategies in alignment with dealership goals.
Leadership & Team Management:
- Lead and develop sales teams to achieve individual and team targets.
- Manage employee life cycles including recruitment, onboarding, training, performance reviews and development planning.
- Conduct regular team meetings, one-on-ones and sales reviews to drive accountability and performance.
- Ensure sales consultants uphold brand values and deliver exceptional customer experiences.
Customer Relationship Management:
- Act as escalation point for complex customer enquiries or complaints to ensure customer satisfaction.
- Build and maintain relationships with VIP and key corporate customers.
- Oversee customer engagement from enquiry to delivery ensuring seamless and premium experiences.
- Drive customer loyalty through personalised service and proactive engagement.
Operational Excellence:
- Ensure adherence to standards.
- Review and approve sales contracts, pricing structures and order accuracy.
- Manage stock levels effectively to align with sales forecasts and minimise ageing inventory.
- Collaborate with internal departments to ensure operational efficiency and customer-centric service delivery.
Requirements:
- Proven experience in automotive sales and team management preferably within a multi-brand environment.
- Minimum 2 years experience as Sales Manager in the automotive industry.
- Strong business acumen with ability to analyse data, forecast trends and make strategic decisions.
- Excellent leadership, coaching and interpersonal skills.
- Customer-focused mindset with commitment to delivering exceptional service.
- Familiarity with CRM tools and automotive sales systems.
- Understanding of showroom operations, retail pricing strategies and stock management processes.
Key Competencies:
- Strategic Thinking
- Leadership and Team Development
- Sales Planning and Execution
- Customer Relationship Management
- Market Awareness
- Communication and Influence
- Operational Compliance
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