Senior Growth Marketing Executive for Scalable Business Expansion
5 days ago
Salary: $120,000 - $180,000 per annum.
We are seeking a highly skilled Senior Growth Marketing Executive to join our team at SWAT Mobility PTE. LTD. as we continue to drive business expansion and growth in the Southeast Asia and Japan markets.
About Us:
SWAT Mobility is a leading AI routing technology company specializing in solving complex vehicle routing challenges for the transport and logistics industries. With headquarters in Singapore, we operate across 9 countries, delivering cutting-edge Smart Mobility and Dispatch Management solutions.
Job Description:
The Senior Growth Marketing Executive will be responsible for creating and executing full-funnel, multi-channel marketing strategies to build long-term awareness and drive high-level interest in our SaaS products and services. This role involves generating demand online, expanding our reach, and improving brand visibility in the marketplace through campaigns across multiple channels, including content marketing, events, paid advertising, and partnerships.
Main Responsibilities:
Develop and deliver demand generation campaigns that create brand awareness and generate market demand for our products.Build compelling content and marketing assets, including blog articles, news, case studies, and thought leadership articles.Implement plans that drive traffic growth based on companies, contacts, target audiences identified, using both paid campaigns and posts.Develop integrated marketing programs using digital channels such as social media, content marketing, and webinars to drive engagement.Create high-impact, large-scale campaigns that educate potential customers and nurture them from awareness through consideration stages.Key Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2-4 years of relevant experience in content marketing, demand generation, growth marketing, or a similar role in SaaS companies or Tech companies.
- Strong written and spoken communication skills in English.
- Able to create and implement effective marketing programs tailored to the local requirements faced in each different market.
- Ability to analyze and interpret marketing performance data and optimize based on insights.
- Ability to work in a fast-paced and evolving environment, with a flexible approach to meet changing demands and deadlines.
About Our Team:
Led by Rene Van Erk, our new Chief Strategy Officer, we are looking for people who are sharp, resourceful, action-oriented, and committed. We have a small and agile 'strategy' team to run three priorities: Marketing, Strategy, and Partners. We aim to make SWAT a scalable organization and believe in making a difference in the world through innovative solutions.
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