Drive Customer Value Through Innovative Marketing Strategies

5 days ago


Singapore beBeeStrategist Full time $90,000 - $120,000
Product Go-To-Market Strategy Lead

As a Product Go-To-Market Strategy Lead, you will be responsible for bringing Web Sellside products to market and driving their success. This involves developing and executing comprehensive go-to-market strategies from ideation to launch and beyond.

Key Responsibilities:
  • Develop and execute go-to-market strategies for Web Sellside products
  • Collaborate closely with Product, Engineering, Sales, and Marketing teams to drive product development and ensure successful product adoption
  • Advocate for publishers and ensure our products deliver exceptional value by deeply understanding their needs and challenges
  • Analyze market trends and identify opportunities to inform product strategy
Requirements:
  • Bachelor's degree or equivalent practical experience
  • 4 years of experience in product management, marketing, management consulting, or project management in technology
Preferred Qualifications:
  • Experience in developing and implementing strategies that drive successful product launches and customer value
  • Ability to work in a complex environment and deliver multiple strategic initiatives simultaneously
  • Ability to drive key product innovations and ideation
  • Excellent written and verbal communication skills
About the Job:

The Global Partnerships team works with a wide range of partners to bring the best of Google to power their business. The team partners with Publishers and App Developers of all sizes to promote their ad inventory, working with Google's broad range of partner solutions including AdSense, AdMob, and Ad Manager, across mobile, display, and video formats.

The Global Partnerships organization is responsible for exploring new opportunities with Google's partners. This involves supporting Google's own Product teams with essential partnerships to help Google's user experiences in advertising, Search, Assistant, Maps, Travel, Shopping, Payments and more.

Teams create product-enabling partnerships, go-to-market strategies and incubate business growth for a variety of products.

Benefits:
  • Equal opportunity workplace and affirmative action employer
  • Proud to be an equal opportunity workplace and is an affirmative action employer
Job Details:
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Advertising, Strategy/Planning, and Consulting
  • Industries: Information Services and Technology, Information and Internet


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