Building Regional Growth Through Innovative Product Strategies

2 weeks ago

Singapore beBeeRegional Full time $180,000 - $220,000

Overview:

We are seeking an exceptional Regional Product Marketing Director to drive our growth strategy in the Asia-Pacific region.

This role plays a pivotal part in building market presence through deep product understanding, application insight, and brand-driven solutions.

The position involves driving growth in existing segments and leading efforts in market creation, especially in emerging fields like decarbonization, infrastructure, and component industries.

Key Responsibilities:
  • Product Strategy & Technical Leadership
    • Develop expertise in HIOKI's product categories (Power Quality, Battery, FMI, etc.) and applications.
    • Analyze market needs, technology trends, and competitor offerings to identify gaps and opportunities.
    • Provide feedback to headquarters on future product and technology requirements.
    • Formulate and lead product and market localization strategies.
  • Application Development & Market Insight
    • Lead technical research and strategy planning in growth sectors such as infrastructure, component industries, data centers, renewable energy, EVs, and factory automation.
    • Promote market creation aligned with decarbonization goals, identifying new opportunities and applications.
    • Understand customer needs, pain points, and ideal solutions to drive value-based proposals.
    • Build technical capability internally through structured training and frontline engagement.
    • Lead technical discussions and presentations during key customer visits and projects.
  • Marketing Strategy & Execution
    • Develop and execute integrated marketing strategies tailored to the region.
    • Manage product launches, digital campaigns, technical content creation, and trade events with directions from HQ Product & Marketing Department.
    • Create competitive mapping, analyze pricing strategies, and build market share strategies.
    • Promote company brand value and technological superiority in each product category.
  • Cross-Functional Collaboration & Project Management
    • Collaborate with sales teams, distributors, and headquarters.
    • Build strong relationships with key accounts and partners.
    • Lead cross-functional projects involving product, marketing, and technical support teams.
    • Provide strategic insights and market intelligence to support regional expansion and decision-making.

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