Strategic Partnership Marketing and Development Manager
4 weeks ago
About the Role
We are looking for a Marketing and Partnership Manager to lead our strategic partnerships and enhance the POSB Brand at DBS Bank.
Responsibilities
As a Marketing and Partnership Manager, you will be responsible for:
- Strategic Partnership Management: Building and maintaining strong partnerships, aligning goals and identifying opportunities for growth, including new DBS product introductions.
- Relationship Management: Cultivating relationships with key stakeholders, ensuring effective communication and exploring growth opportunities.
- Project Management: Overseeing joint initiatives and marketing campaigns, coordinating tasks, timelines, and resources for seamless execution.
- Cross-Functional Collaboration: Acting as a liaison to ensure effective collaboration between partners and DBS teams.
- COR Initiatives: Collaborating on impactful CSR initiatives that benefit the community and enhance brand perception.
- Marketing Strategy and Execution: Developing and implementing an annual marketing strategy to drive brand awareness, customer engagement, and spending.
- Data-Driven Strategy: Utilizing analytics to track customer acquisition and engagement, refining strategies to optimize ROI.
- Innovation: Exploring new marketing tools and technologies to deepen customer engagement.
- Performance Tracking: Conducting quarterly reviews with partners to track card spend and encourage customer advocacy.
- Community Engagement: Planning community events and customer activation programs to promote Smart Buddy and kids' savings initiatives.
Requirements
To be successful in this role, you will need:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum 8 years of experience in marketing or partnership management.
- Proven track record of successful marketing campaigns and partnerships.
- Strong project management and collaboration skills.
- Excellent communication and interpersonal skills.
- Data-driven mindset with an understanding of marketing analytics.
- PASSION for making a positive impact through sustainable initiatives.
About DBS Bank
DBS Bank is a leading bank in Asia, and our Consumer Banking Group is committed to helping our customers realise their dreams and ambitions.
What We Offer
We offer a competitive salary and benefits package, as well as the opportunity to work in a dynamic environment that supports your development and recognises your achievements.
Location
This role is based in Singapore and reports to the Marketing and Communications team.
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