Loyalty Program Strategist

5 days ago

Singapore beBeeStrategist Full time $90,000 - $120,000
Job Description

As a seasoned professional, we seek an individual to oversee our loyalty program, driving customer acquisition, retention, and spend conversion at the mall(s). The ideal candidate will be responsible for developing strategies, designing marketing campaigns, securing partnerships, and analyzing data to inform business decisions.

Key Responsibilities:

  • Manage the full-scale rewards program, overseeing membership acquisition, cross-partnerships, integrated membership marketing, data analysis, and budget management.
  • Develop acquisition and retention strategies, as well as member engagement programs, to provide members with a thoughtful and seamless experience.
  • Design and deliver end-to-end marketing campaigns that span functions such as brand management, partnerships, and integrated marketing.
  • Secure and manage affiliate partnerships and sponsorships to leverage analytic insights of the database.
  • Manage and monitor 360 feedback from members and stakeholders alike.
  • Collaborate with various teams and stakeholders to execute efforts and maximize effectiveness.
  • Build statistical models and derive insights from structured data to translate into best practices.
  • Monitor market trends and react using all available tools to stay ahead and relevant.
Requirements

To excel in this role, you should possess:

  • Bachelor's degree in Marketing or equivalent, with a minimum 3-5 years of relevant experience in managing full-scale loyalty programs and small teams.
  • A track record of securing and managing an affiliate partnership network.
  • Detailed knowledge of integrated marketing disciplines.
  • Articulated and strong communication skills to liaise with stakeholders across different levels.
  • Getting-things-done drive and can-do attitude.
  • Able to work independently and under pressure in a fast-paced environment.
  • Strong stakeholder management skills to leverage knowledge potential across teams and develop synergies.
  • Past experience in data analysis and deep learning is preferred.
Benefits

This role offers the opportunity to drive growth, innovation, and success in a dynamic environment. You will have the chance to:

  • Contribute to the development of marketing strategies that drive results.
  • Work closely with cross-functional teams to achieve common goals.
  • Stay up-to-date with industry trends and best practices.
  • Expand your skill set through training and professional development.
Others

We are committed to creating a workplace culture that values diversity, equity, and inclusion. We welcome applications from candidates who share our vision and are passionate about making a difference.

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