Senior Loyalty Marketing Strategist

2 weeks ago


Singapore beBeeLoyalty Full time $80,000 - $120,000

Job Title: Senior Loyalty Marketing Strategist

Description

We are seeking a seasoned loyalty marketing professional to develop and execute strategies that drive engagement, retention, and revenue growth. The successful candidate will analyze customer data to identify opportunities for improvement, collaborate with cross-functional teams to implement initiatives, and measure the effectiveness of our programs.

Key Responsibilities:
  • Analyze overall loyalty program strategies and segmentation, including tier structures, benefits, and engagement models
  • Monitor and track KPIs like member growth, repeat rate, point utilization, and campaign ROI
  • Plan and execute strategic partnerships (e.g., travel, lifestyle, or merchant partners) to enhance the loyalty ecosystem
  • Develop and maintain rewards catalogs to ensure a seamless redemption experience for members
  • Oversee the execution of loyalty program and promotions (e.g., point multipliers, tier upgrades, special events)
Requirements:
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field
  • Minimum 5 years of experience in loyalty marketing, or CRM
  • Proven experience in delivering high-impact loyalty initiatives with measurable business outcomes
  • Proficiency with CRM systems and digital marketing platforms is desirable
  • Ability to work effectively under pressure and manage multiple projects with tight deadlines


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