Senior Loyalty Marketing Specialist

1 day ago

Singapore beBeeMarket Full time $60,000 - $100,000
Marketing Position

We are seeking a results-driven marketing professional to join our team. The successful candidate will be responsible for analyzing loyalty program strategies, monitoring key performance indicators, and executing strategic partnerships.

About the Role
  • Analyze overall loyalty program strategies, including tier structures, benefits, and engagement models
  • Monitor and track KPIs like member growth, repeat rate, point utilization, and campaign ROI
  • Plan and execute strategic partnerships (e.g., travel, lifestyle, or merchant partners) to the loyalty ecosystem
  • Plan and execute rewards catalogs and ensure a seamless redemption experience for customers
  • Oversee the execution of loyalty programs and promotions (e.g., point multipliers, tier upgrades, special events), including support and testing of system enhancements, app updates, or campaign set-ups
  • Leverage technology to elevate every customer touchpoint, ensuring consistent and optimized engagement experiences
  • Update and maintain all policies and procedures for approved program activities and campaigns in compliance with regulatory requirements
Requirements
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field
  • Minimum 5 years of experience in loyalty marketing, or CRM
  • Proven experience in delivering high-impact loyalty initiatives with measurable business outcomes
  • Proficiency with CRM systems and digital marketing platforms is desirable
  • Ability to work effectively under pressure and manage multiple projects with tight deadlines

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