Loyalty Marketing Specialist

5 days ago

Singapore beBeeStrategy Full time

Marketing Strategy Manager

Job Summary:

As a Marketing Strategy Manager, you will be responsible for developing and executing loyalty program strategies that drive member growth, engagement, and retention. You will work closely with cross-functional teams to analyze market trends, identify opportunities, and create data-driven marketing initiatives.

Key Responsibilities:

  • Analyze overall loyalty program performance, including tier structures, benefits, and engagement models
  • Develop and implement strategic partnerships with travel, lifestyle, and merchant partners to enhance the loyalty ecosystem
  • Plan and execute rewards catalogs and ensure seamless redemption experiences for members
  • Oversee the execution of loyalty program promotions, including point multipliers, tier upgrades, and special events
  • Collaborate with technology teams to leverage on digital platforms to elevate every member touchpoints and ensure consistent customer engagement experiences
  • Update and maintain all policies and procedures related to approved program activities and campaigns

Requirements:

  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field
  • Minimum 5 years of experience in loyalty marketing, CRM, or a related field
  • Proven experience in delivering high-impact loyalty initiatives with measurable business outcomes
  • Proficiency in CRM systems and digital marketing platforms is desirable
  • Ability to work effectively under pressure and manage multiple projects with tight deadlines

Preferred Skills:

  • Cross-functional team collaboration
  • Market analysis and trend identification
  • Data-driven marketing strategy development
  • Loyalty program management
  • Strategic partnership development

What We Offer:

  • A dynamic and fast-paced work environment
  • Ongoing training and professional development opportunities
  • A competitive salary and benefits package

About Us:

Our company values innovation, creativity, and teamwork. We are committed to providing our employees with a positive and inclusive work environment that supports their growth and well-being.

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