Loyalty Marketing Specialist

4 days ago

Singapore beBeeLoyalty Full time $90,000 - $120,000
Job Overview

We are seeking a highly skilled professional to fill the role of Loyalty Marketing Specialist. This position will be responsible for developing and executing loyalty initiatives that drive business growth and customer engagement.

Key Responsibilities:
  • Analyze overall loyalty program strategies and segmentation, including tier structures, benefits, and engagement models to identify opportunities for improvement and develop actionable recommendations
  • Monitor and track key performance indicators (KPIs) such as member growth, repeat rate, point utilization, and campaign ROI to measure the effectiveness of loyalty initiatives
  • Plan and execute strategic partnerships with travel, lifestyle, or merchant partners to enhance the loyalty ecosystem
  • Develop and implement rewards catalogs to provide members with a seamless redemption experience
  • Oversee the execution of loyalty programs and promotions, including support and testing of system enhancements, app updates, or campaign set-ups
  • Leverage technology to elevate member touchpoints and ensure consistent and optimized customer engagement experiences
  • Update and maintain all policies and procedures related to approved program activities and campaigns to ensure compliance with company and statutory regulations
Requirements:
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field
  • Minimum 5 years of experience in loyalty marketing or CRM
  • Proven experience in delivering high-impact loyalty initiatives with measurable business outcomes
  • Proficiency with CRM systems and digital marketing platforms is desirable
  • Ability to work effectively under pressure and manage multiple projects with tight deadlines

The ideal candidate will possess strong analytical and problem-solving skills, with the ability to communicate complex ideas effectively. They will also have excellent project management skills and be able to work collaboratively with cross-functional teams.

Benefits:
  • A competitive salary and benefits package
  • Ongoing training and development opportunities
  • A collaborative and dynamic work environment

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