Customer Loyalty Specialist

2 weeks ago

Singapore Sony Electronics Full time

We look for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.

We are looking for a customer-centric strategist to grow our customer loyalty within the SEA markets You will be responsible for optimizing the customer experience, maximizing lifetime value, reducing customer churn and achieving our customer lifetime value sales goals.

You will lead the overall customer lifecycle engagement strategy and champion full lifecycle campaigns that powers customer engagement and drives lifetime value.

What you will be doing
- Partner across Marketing, Analytics, CRM, Digital Marketing teams to bring our retention vision to life, delivering measurable increases across lifetime value and retention rates, revenue goals, and brand affinity.
- Refine our existing loyalty program through PDCA to achieve our customer acquisition and loyalty goals.
- Review & improve our customer journey flow including registration, loyalty program experience and benefits. Collaborate with IT teams and in-country CRM teams to drive initiatives and execute.
- Constantly evaluate program performance and actively look into opportunities to promote the loyalty program and achieve customer loyalty targets. Collaborate with internal cross-functional teams to design and deploy relevant and meaningful loyalty program communications and activities.

What you should have
- Bachelor’s degree or higher in business or other relevant fields
- More than 3 years of experience in loyalty & reward marketing; preferably with experience in designing loyalty and reward program
- Demonstrated ability to understand the key drivers of performance and turn insights into action
- Strong problem solving skills
- Strong listener and critical thinker with the ability and enthusiasm to make sense of complex issues
- Results-driven and an obsession with enhancing customer experience creatively
- Strong interpersonal skills

What will help you succeed
- Inquisitive and analytical mindset with the ability to question/ evaluate what works and what doesn’t, leveraging on data analytics to present solutions
- Strong interpersonal skills and ability to connect and influence the different stakeholders

Benefits you will have
- Flexible work arrangement (because we understand Life happens)
- Comprehensive medical benefits (including physical health screenings and term life insurance benefits)
- AWS and variable bonus
- Special staff purchase rates
- Flexible benefits (so you can claim for that staycay or gym membership you’ve been eyeing)
- Corporate social responsibility time off for 1 day each year to volunteer for a charity of your choice
- Milestone gifts (such as long service award and marriage gift because we want to celebrate both your professional and personal milestones)
- Wellness activities to promote healthy lifestyles
- Curated training programmes to encourage continuous professional development

At Sony, we strive to create a place for you to realise your potential and inspire you to make positive impact through innovation, smart collaboration and boundless curiosity. We are looking for people who believe that they can enrich lives and help us achieve our purpose - fill the world with emotion, through the power of creativity and technology.

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