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Consumer Loyalty Strategist

2 weeks ago

Singapore beBeeStrategist Full time $90,000 - $120,000
Overview

The Role Sits in a Marketing Organisation, Overseeing Consumer Loyalty Across Business Verticals, Markets and Ecosystem. Its Primary Goal is to Design and Manage Loyalty Levers to Enhance Consumer Lifetime Value (LTV) and Profitability.

You Will Work Together with Regional Stakeholders to Structure and Manage Well-Loved Loyalty Programs, Shape Consumer Behaviour and Incorporate Grab's Wider Ecosystem and Strategic Partners.

  • Upstream Strategy of Loyalty Levers Based on Desired Objectives and Understanding of Grab's Business Verticals.
  • Develop an Understanding of Consumers' Behaviour Based on User Research and Observed Data, Translating These into Applicable Insights that Improve Desired Outcomes.
  • Communicate the Business Strategy and Value Proposition of Loyalty Plans to Regional Business Verticals and Product Teams, Collaborate with Regional Stakeholders to Bring Plans to Life.
Key Responsibilities
  • Develop Upstream Strategies for Loyalty Levers Based on Desired Objectives and Understanding of Grab's Business Verticals.
  • Determine Key Performance Indicators (KPIs) and Monitor Progress Against Them.
  • Collaborate with Regional Stakeholders to Develop and Implement Effective Loyalty Strategies.
Qualifications
  • Bachelor's Degree or Above in Relevant Field - e.g., Business Administration, Economics, Engineering, Finance.
  • At Least 5 Years of Work Experience in Relevant Fields - e.g., Management Consulting, Strategy, Business Intelligence, Analytics.
  • Ability to Draw Insights from Complex Data Sets and Identify Big-Picture Cause-and-Effects.
Benefits
  • We Offer Comprehensive Medical Insurance and Term Life Insurance to Protect You and Your Loved Ones.
  • Create a Benefits Package That Suits Your Needs and Aspirations Through GrabFlex.
  • Celebrate Moments that Matter in Life with Loved Ones Through Parental and Birthday Leave, and Give Back to Your Communities Through Love-all-Serve-all (LASA) Volunteering Leave.