Senior Loyalty Program Manager

4 days ago


Singapore beBeeStrategic Full time $90,000 - $120,000

Job Title: Senior Customer Advocacy Director

About the Role

We are seeking an experienced and skilled professional to lead our loyalty program. As a Senior Customer Advocacy Director, you will be responsible for developing and implementing loyalty program strategies and segmentation, including tier structures, benefits, and engagement models.

  • Loyalty Program Strategy: Develop and implement loyalty program strategies and segmentation, including tier structures, benefits, and engagement models.
  • Performance Monitoring: Monitor and track key performance indicators (KPIs) such as member growth, repeat rate, point utilization, and campaign ROI.
  • Partnerships: Plan and execute strategic partnerships with travel, lifestyle, or merchant partners to enhance the loyalty ecosystem.
  • Rewards Catalog: Develop and execute rewards catalogs to ensure a seamless redemption experience for members.
  • Program Execution: Oversee the execution of loyalty program and promotions, including support and testing of system enhancements, app updates, or campaign set-ups.
  • Customer Engagement: Leverage technology to elevate member touchpoints, ensuring customer engagement experiences are consistent and optimized.
Requirements
  • Education: Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
  • Experience: Minimum 5 years of experience in loyalty marketing or CRM.
  • Skills: Proven experience in delivering high-impact loyalty initiatives with measurable business outcomes, proficiency with CRM systems and digital marketing platforms is desirable.
  • Personal Qualities: Ability to work effectively under pressure and manage multiple projects with tight deadlines.
Benefits

The successful candidate will have the opportunity to work on a wide range of exciting projects, develop their skills and expertise, and contribute to the success of our loyalty program.



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