Digital Transformation Leader
2 months ago
HSBC is seeking a high-calibre professional to lead our digital transformation efforts as a Senior Vice President, Mobile Adoption and Transaction Migration. This role will be responsible for driving digital adoption and transaction migration from traditional channels to digital platforms, ensuring a seamless customer experience.
Key Responsibilities:- Develop and execute a comprehensive strategy to drive digital adoption and transaction migration, aligning with overall business objectives and customer experience goals.
- Lead efforts to increase mobile app usage, digital banking enrolment, and customer engagement with digital channels, implementing targeted marketing and communication campaigns to promote digital channel usage.
- Identify and prioritize transactions that can be moved from physical and contact centre channels to digital platforms, designing and implementing migration plans, including customer education and support initiatives.
- Develop and lead the implementation of the bank's open banking strategy, including API development and third-party partnerships, driving adoption and integration of open banking services to enhance customer experience and expand service offerings.
- Define and track key performance indicators (KPIs) to measure the success of digital adoption, transaction migration, and open banking initiatives, conducting regular analysis of digital channel performance and customer behaviour to identify opportunities for further enhancement and growth.
- Champion a customer-centric approach to digital transformation, ensuring all initiatives enhance the overall customer experience, developing and implementing user-friendly solutions that meet the needs and preferences of diverse customer segments.
- Lead, mentor, and inspire a high-performing team focused on digital adoption, transaction migration, and open banking, fostering a culture of innovation, collaboration, and continuous improvement within the team and across the organization.
- Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field. Master's degree preferred.
- Minimum of 10 years of experience in digital transformation, customer experience, or a related field within the banking or financial services industry.
- Proven track record of successfully driving digital adoption, transaction migration, and open banking initiatives.
- Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
- Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
- Outstanding communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.
- In-depth knowledge of digital banking trends, technologies, and best practices, including open banking frameworks and regulations.
- Experience working in a multicultural and international environment is a plus.
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Digital Transformation Leader
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