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CRM Lifecycle Manager

3 weeks ago

Singapore Manpower Singapore Full time
Key Responsibilities:

As a Marketing Operations Analyst, your primary responsibility will be to build, test, and deliver lifecycle messages to enable marketing initiatives and objectives.

You will work closely with market strategists to create and manage marketing campaign processes, ensuring that they are aligned with business objectives.

Your tasks will include executing messaging optimization and adopting best practices, running split and multivariate tests to minimize bias, and trafficking messages utilizing targeting capabilities.