CRM Lifecycle Manager

1 week ago

Singapore COGNOSPHERE PTE. LTD. Full time

Product & Game Design|Singapore|Full-time

Job description

Who are we?



At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.

Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.

HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

**What you will do**:
2. Undertake marketing best practices on CRM channels. Analyze cross-channel players' behavior and user profiles to optimize campaign targeting. Support stakeholders' marketing strategies when needed.

3. Follow lead management best practices, and be responsible for the total subscriber maintenance. Cooperate with the data compliance team to follow data privacy norms.

4. Stay updated with the latest CRM practices, especially content strategies, template innovations, and data tracking. Dedicate to expanding the accurate coverage of personalized content in all projects.

**What you will need**:
1. At least 3 years of working experience in CRM with large SAAS.

2. Familiar with user journey design, and have independently followed up implementation of user journeys.

3. Have a good knowledge of industry benchmarks and best practices, and knows lead management. High data sensitivity, a strong sense of responsibility, and capable of multitasking.

4. Fluent in English, passionate about the game industry, and familiar with overseas game markets. Having a keen eye for visually good aesthetic design will be a plus.

5. A bachelor degree or above, major in marketing or international business is preferred.

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

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