Head of CRM/lifecycle Marketing

1 day ago

Singapore WELOVESUPERMOM PTE. LTD. Full time

We are seeking a dynamic Head of CRM/Lifecycle Marketing to maximize customer lifetime value and drive revenue from our user base across Singapore, Indonesia, Malaysia, Vietnam, and Thailand. This role combines strategic leadership with hands-on execution, focusing on engaging, retaining, and nurturing customers through innovative multi-channel marketing campaigns.

**Responsibilities**
- **Lifecycle Nurturing**: Implement and optimize automated workflows for nurturing customers at various stages of their lifecycle, enhancing the customer journey and improving long-term engagement.
- **Segmentation and Personalization**: Implement advanced segmentation strategies to tailor communications and offers, increasing the relevance and effectiveness of campaigns.
- **Revenue Generation**: Achieve revenue targets by designing and executing upsell and cross-sell strategies, continually proposing new offers or bundles to enhance takeup rates and revenue.
- **Optimization through Testing**: Conduct A/B testing to refine messaging and promotional offers, ensuring optimal engagement and conversion rates.
- **Data-Driven Insights**: Monitor, analyze, and report on campaign performance with a focus on ROI, leveraging on Customer Data Platform to drive continuous improvement in CRM strategies.
- **Collaboration and Alignment**: Work closely with the wider marketing team to ensure CRM efforts are aligned with overall marketing objectives and company goals.
- **Team Leadership**: Lead, mentor, and grow a small team of CRM marketing specialists, fostering a culture of innovation and continuous learning.
- **Data Enrichment**: Continuously seek methods to enhance data collection processes to improve customer segmentation and personalization efforts.
- **Compliance**: Ensure all activities adhere to data protection regulations and laws across all operational markets.

**Requirements**:

- **Proven CRM Leadership**: Demonstrated success in achieving ambitious revenue targets by effectively engaging and nurturing an existing customer base.
- **Experience**: Minimum 8 years in CRM/Lifecycle Marketing, with a deep understanding of user engagement and retention strategies.
- **People Management**: Experience in leading and developing teams, with a proven ability to inspire and drive performance.
- **Technical Proficiency**: Strong familiarity with CRM & CDP technologies and digital communication channels, particularly in Southeast Asia markets.
- **Hands-On Approach**: Willingness to be operationally involved in both strategic planning and day-to-day execution.

This is a full-time role based in Singapore. Only open to applicants based in Singapore

  • Head, Vendor CRM

    2 weeks ago

    Singapore foodpanda Full time

    **Company Description** foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is...

  • Head CRM

    2 weeks ago

    Singapore Delivery Hero Full time

    About the opportunity We are looking for enthusiastic problem solvers to join us in scaling our platform, to digitalise businesses in Asia, uplift rider livelihoods and build a hyper-convenient platform for our customers. If you love working with technology to create solutions and are not afraid to roll up your sleeves to get things done, you will find your...

  • Head, Vendor CRM

    3 days ago

    Singapore foodpanda Full time

    Job Description We are looking for a visionary, empathetic, and data-driven Head of B2B CRM to lead vendor lifecycle and communication strategies across our food delivery marketplace. This role is critical to shaping how restaurants and vendor partners engage with our platform—from onboarding and education, to growth, retention, and reactivation. You are...

  • Lifecycle Marketing Manager

    6 days ago

    Singapore PLAUD ai Full time

    **Key Responsibilities**: Develop the overarching APAC lifecycle marketing strategy and lead its hands-on implementation across diverse markets. Lead and run experiments to optimize key metrics. Take a hands-on role in architecting and building scalable and efficient marketing automations. Operat marketing platforms and manage campaigns for the region. Drive...

  • Lifecycle Marketing Manager

    3 weeks ago

    Singapore PLAUD ai Full time

    Key Responsibilities: Develop the overarching APAC lifecycle marketing strategy and lead its hands-on implementation across diverse markets. Lead and run experiments to optimize key metrics. Take a hands-on role in architecting and building scalable and efficient marketing automations. Operat marketing platforms and manage campaigns for the region. Drive...

  • Lifecycle Marketing Specialist

    7 days ago

    Singapore PLAUD ai Full time $90,000 - $120,000 per year

    Key ResponsibilitiesDevelop the overarching APAC lifecycle marketing strategy and lead its hands-on implementation across diverse markets.Lead and run experiments to optimize key metrics.Take a hands-on role in architecting and building scalable and efficient marketing automations.Operat marketing platforms and manage campaigns for the region.Drive...

  • Lifecycle Marketing Manager

    7 days ago

    Singapore Singtel Full time

    **Lifecycle Marketing Manager**: **Date**:16 May 2025 **Location**: Singapore, Singapore **Company**:Singtel Group - An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities...

  • CRM Manager

    2 weeks ago

    Singapore Castlery Full time

    We're rethinking homes for how people really live, and we're looking for a **CRM Manager**to join our **Marketing** team to help shape the future of living—one thoughtful detail at a time. From strategy to storytelling, Marketing powers brand and business growth at Castlery. **What you'll be doing**: 1. Develop a Comprehensive Global CRM Strategy - Audit...

  • CRM Lifecycle Manager

    5 days ago

    Singapore COGNOSPHERE PTE. LTD. Full time

    Product & Game Design|Singapore|Full-time Job description Who are we?  At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va...

  • Regional Head, Performance Marketing, SEA

    7 days ago

    Singapore Marketing, Communications & Public Policy Full time $90,000 - $120,000 per year

    Get to Know the TeamOur team drives Grab's growth by optimizing media spend, aligning resources, and building high-impact campaigns. As a strategic partner, we collaborate across Marketing, Operations, media partners, and agencies to ensure seamless execution and successful product launches. With expertise in performance marketing, we maximize campaign...