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Manager / Senior Manager, CRM Lifecycle
2 weeks ago
About the opportunity
**Responsibilities**:
- Own and implement end-to-end customer lifecycle marketing strategies, from ideation, project planning and execution, to performance management and optimization.
- Design and build automated CRM campaign journeys to acquire, groom and retain customers across various direct marketing channels.
- Analyze campaign performance metrics and derive actionable insights to inform future strategies, optimizations and A/B tests.
- Own and manage an incentives budget, and be able to effectively use and optimize this budget to drive your overall campaign and growth strategies.
- Provide support to local markets with campaign customization, strategic insights, guidelines, and best practices.
- Collaborate with cross-functional teams to influence stakeholders, execute campaigns and develop business insights.
**Requirements**:
- 3+ years of experience in CRM or lifecycle marketing, preferably in similar industries
- Proficiency in CRM and campaign management platforms, preferably Braze.
- Experience with customer segmentation, lifecycle management, and engagement strategies.
- Very detail-oriented with a bias to action and a results-driven approach.
- Excellent communication and stakeholder management abilities.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Ability to multi-task, manage projects end-to-end, and thrive in a fast-paced, collaborative environment.
- Proficiency with Liquid and HTML/CSS is preferred.
**What we offer**
- A dynamic and challenging work environment.
- A company committed to developing you personally and professionally.
- A great working atmosphere with regular company and team events.
- A vibrant and international team committed to diversity and inclusion.
- Responsibility from day one in a fast growing and global company.
- Other benefits include free food, health and dental insurance, and learning and development opportunities
foodpanda is operated by Delivery Hero Group (“DH Group”) - the world’s leading local delivery platform, operating in 70+ markets across Asia, Europe, Latin America, the Middle East, and Africa. Delivery Hero started as a food delivery service in 2011 and now employs 40,000+ people globally. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Who we are
“To be the most loved everyday food and groceries destination” - that’s our mission at foodpanda (small ‘f’).
foodpanda is the largest food and grocery delivery platform in Asia, outside of China. Operating in more than 400 cities across 11 markets, we continue to expand and grow in our core food delivery business, as well as in new verticals like grocery deliveries, with a strong tech infrastructure at our core. From our restaurants-partners, cloud kitchens and cloud grocery stores — foodpanda is just one tap away, getting everything you need into your hands quickly and conveniently
If you love working with technology to create solutions and are not afraid to roll up your sleeves to get things done, you will find your tribe here at foodpanda. foodpanda comprises of people from more than 60 nationalities, and we believe in winning through diversity.
foodpanda is part of the Delivery Hero Group, the world’s leading local delivery platform operating in 70+ countries worldwide
