Lifecycle Marketing Manager
2 weeks ago
Location: Singapore
- Salary: NA
- Job Type:Consulting
Posted about 11 hours ago
- **Sector**: Software Development
- **Contact**: Joshua Palsamy
- **Job Ref**: 46367
The company is a Global Software Development MNC which is a well known brand worldwide.
Responsibility
- Ensure CRM strategy is aligned with APAC business objectives, customer segmentation and revenue targets.
- Enhance CRM by defining activation rules, customer segmentation, program benefits and rewards in partnership with the regional Go-to-Market stakeholders.
- Oversee the regional utilization and adaptation of CRM and Marketing Technology platforms like Adobe Marketo to ensure seamless integration and effectiveness in driving campaigns, personalization, and automation.
- Build and maintain customer database: Instrumental in growing our paid member base, understand, engage, and ultimately demonstrate growth in Reach, NPS, engagement, advocacy, and lifetime value.
- Analyze data to derive insights and take steps to achieve regional KPIs for Lifecycle Marketing led engagement and retention success, refine dashboards and monitor KPIs to gather insights on consumer behaviour and drive actionable next steps.
- Lead strategy for product release marketing campaigns and drive expansion and engagement amongst paid members in terms of value.
- Drive adoption of feature releases via APAC flagship events
**SKILLSETS**
- 5+ years of experience designing, launching and managing end to end CRM and loyalty programs with practical working knowledge of targeting, dynamic publishing, journey building, triggers sequencing and A/B testing.
- Structured analytic thinking and taking the time to estimate the impact of initiatives by setting assumptions and validating with data when possible.
- Strong project management skills, strong communication skills and ability to evolve in a matrix environment with various functions across the organization.
- Proven track record of moving metrics.
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