Lifecycle Marketing manager

2 weeks ago

Singapore PLAUD ai Full time

Location: Europe/Singapore (Remote/Hybrid)

We're hiring a seasoned Email Marketing Operations Manager to take ownership of our European email marketing programs. This role blends strategic thinking, hands-on execution, and GDPR-compliant practices to elevate customer engagement across diverse markets.

Your Responsibilities:

  • Manage end-to-end email campaigns across multiple European audiences

  • Drive segmentation, automation, and lifecycle strategy tailored for the region

  • Collaborate with internal stakeholders to deliver localized, on-brand campaigns

  • Continuously improve key KPIs (open rate, CTR, conversions, revenue)

  • Maintain email list hygiene and ensure GDPR-compliant marketing practices

  • Support and enable regional partners across target markets.

What We Expect:

  • 3–5+ years of experience in email marketing

  • Experience using platforms like Klaviyo, Salesforce, etc.

  • Firm grasp of marketing automation, CRM workflows, and segmentation

  • Analytical thinker with strong reporting and optimization skills

  • Proficiency in English and at least one of French, German, Italian, or Spanish

  • Deep understanding of GDPR and European privacy standards

Preferred:

  • Experience in DTC, e-commerce, SaaS, or digital consumer brands

  • Fluency in French, German, Spanish, or Italian.

  • Knowledge of HTML/CSS for editing email templates

  • Familiar with CDPs, SMS, and push notification strategies

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