Lifecycle Marketing Associate

1 week ago

Singapore Aspire Financial Technologies Full time

Aspire is the leading all-in-one finance operating system for growing businesses in South-East Asia. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups to realise their full potential.

Founded in 2018 by former Lazada founders and executives,
**Aspire has raised over USD 200M+ across equity and debt from world-class investors.** To power our solutions we have partnered with some of the best companies in the world such as Visa and Wise.

In 2020 we were awarded
**Hottest Startup by Singapore Business Review** and
**Finalist MAS Fintech Awards, **and in 2021 were named in
**LinkedIn's Top 5 Startups to work for in Singapore.**

You will be amazed by the energy and experience of our team. We are a team of ex-entrepreneurs, ex-founders, and high-achievers with international backgrounds. We team up to reach the highest standards in what we do, and don't take NO for an answer.

We are expanding rapidly. Are you a top talent? Are you passionate about entrepreneurship? Join us and make an impact in the fintech space.

**About the role**:
As a Lifecycle Marketing Associate, you will be part of Aspire's Marketing Engagement Team. The Lifecycle Marketing Manager will be responsible for developing and implementing marketing strategies that drive customer engagement and retention throughout the customer journey.

This role will require a deep understanding of customer behaviour and the ability to identify key touchpoints in the customer journey. If you are an analytical marketer with confident communication skills to help drive Aspire's product adoption and subscription revenues, this role's for you

**What will you be doing?**
- Create delightful customer experience by developing customer communication journeys for new user onboarding, existing customer engagement and customer upsell opportunities.
- Implement and optimise Aspire's subscription plans to drive subscription adoption and revenues.
- Work closely with Product team to craft sharp in-app product copies for new and existing features.
- Oversee customer conversion metrics from activation to retention.
- Collect insights and tailor messaging to customer segments.
- Collaborating cross-function to ensure that marketing efforts are aligned with overall business commercial goals

**We would love to get to know you if you have the following**:

- Experience in Marketing, preferably in B2B startup space
- Excellent verbal and written communication skills in English. Proficiency in Bahasa is a plus.
- Experience with marketing automation tools and CRM systems such as Customer.io, Hubspot, Salesforce is a plus
- Self-starter, ability to work and thrive within a fast-paced, culturally diverse and evolving environment
- A deep understanding of Aspire's product features and customer behaviour to develop personalized marketing communications
- A Bachelor's or Master's degree preferably in Business, Marketing, or Communications related

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