Marketing Strategist, Lifecycle Growth

2 weeks ago

Singapore beBeeLifecycle Full time $40,000 - $80,000
Job Description
Spearhead lifecycle marketing strategies to drive user retention, engagement, and revenue growth for newspaper publications. Manage campaigns across email, owned channels, and paid media. Oversee content creation and coordination with editorial and creative teams.

An ideal candidate will have prior marketing experience, strong analytical skills, and excellent communication skills.

Key Responsibilities:

  • Manage lifecycle marketing campaigns.
  • Create reader engagement newsletters.
  • Assist in implementing lifecycle marketing initiatives.
  • Maintain and analyse campaign tracking sheets.
  • Conduct A/B tests and present actionable insights.

Benefits:

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