CRM Specialist/ Senior CRM Specialist

4 days ago

Singapore Crypto.com Full time

**Responsibilities**:

- Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies
- Assist CRM Manager in planning and executing CRM & campaign programs
- Leverage customer data to drive upsell and expand user usage
- Manage end-to-end segmentation, automation, optimisation, evaluation, and reporting of the user lifecycle
- Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)Experiment with all aspects of the customer lifecycle to identify effective approaches for growth
- Coordinate analysis of industry trends to meet business objectives
- Analyze and enhance CRM initiatives through A/B testing

**Requirements**:

- Minimum 3 years of experience in growth, marketing, CRM or BA roles
- Robust knowledge of digital assets, trading, and derivatives
- Proficient in delivering campaigns and managing automation with rigorous A/B testing
- Sensitive to numbers, logical thinking, and analytical skills
- Proven track record of using data and analytics tools to increase performance and enhance customer experience
- Excellent command of English; Mandarin proficiency is a bonus
- Excellent project management and communication skills
- Experience in SQL or HTML is an advantage

LI-MK1

Hybrid

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.

Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions.

Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.

Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.

One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

**_
Are you ready to kickstart your future with us?_**

**Benefits**

Competitive salary

Attractive annual leave entitlement including: birthday, work anniversary

Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

Personal data provided by applicants will be used for recruitment purposes only.

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