CRM Marketing Campaign Manager, APAC

4 days ago

Singapur, Singapore Warner Bros Discovery Full time

About Us...

At Warner Bros. Discovery, we believe in creating experiences that captivate audiences around the globe. Our diverse portfolio of beloved brands and iconic content is brought to life by a dedicated team of professionals who are passionate about storytelling and innovation.

We provide an environment where creativity flourishes, and individuals are empowered to reach their full potential. Here, you will find opportunities for growth, a supportive community, and a commitment to excellence.

The CRM Campaign Coordinator will play a crucial role in the execution of marketing initiatives, focusing on email, push notifications, and in-app campaigns tailored for the APAC market. This individual is a detail-oriented CRM expert with a strong passion for campaign management.

  • Oversee comprehensive campaign management, including:
    • Advising on best practices for audience segmentation and developing strategies for successful marketing initiatives.
    • Creating both ad-hoc and automated campaigns using the Braze platform.
    • Collaborating with necessary stakeholders to ensure campaign builds are routed appropriately.
    • Monitoring campaign progress and scheduling tasks on the project management board.
    • Launching campaigns through Braze and/or Blueshift.
  • Collaborate closely with stakeholders from marketing strategy to achieve strategic goals.
  • Work in partnership with creative, MarTech, and legal teams to fulfill campaign requirements.
  • Minimum of 2 years of experience in CRM operations (email and push) with an enterprise-level Email Service Provider; in-app messaging experience is advantageous.
  • Fundamental understanding of lifecycle marketing principles.
  • Proficient in audience segmentation tools; experience with Braze is preferred.
  • Experience managing projects using Asana, JIRA, or similar platforms.
  • Basic knowledge of email and push notification best practices.
  • Intermediate proficiency in Excel.
  • Excellent interpersonal and communication skills with a keen attention to detail.
  • Ability to collaborate effectively with creative, marketing, and business teams.
  • Strong team-oriented mindset with exceptional organizational and resource management capabilities.
  • A Bachelor's Degree in Business, Marketing, Communications, or a related field is required.
  • Proficiency in written and spoken English is essential.
  • Capable of organizing, prioritizing, and managing a high volume of work efficiently.

Please note that employment for this position will be managed through an external agency vendor. Successful candidates will be employed by our designated agency and assigned to work with us, ensuring that payroll and employment-related services are handled by our trusted partner.

Our Approach to Work...

At Warner Bros. Discovery, our guiding principles reflect our core values and shape how we operate. We encourage you to explore these values and consider how they resonate with you as we look forward to discussing them during the interview process.

Commitment to Diversity at WBD

Warner Bros. Discovery is dedicated to building a workforce that mirrors the diversity of our society. As an equal opportunity employer, we are committed to considering qualified candidates based on merit, without regard to sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability, or any other category protected by law.

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