Regional Marketing Campaign Manager, APAC

1 week ago

Singapur, Singapore The LEGO Group Full time
Job Description

We are seeking a highly skilled Regional Marketing Campaign Manager to lead our regional campaigns and further develop our new marketing planning formula in LEGO Retail APAC.

This is an exciting opportunity for a marketing professional to join our team and contribute to the success of our business.

Key Responsibilities:
  • Marketing Integration: Act as a role model, contributing to the OESP (Owned, Earned, Shared, Paid) planning mentality shift, ensuring alignment among Global and Local Marketing teams.
  • Campaign development and implementation: Work cross-functionally with other LEGO Retail and APAC partners to secure brand and sales impact of LEGO Retail campaigns in the region, handle campaign budget, and provide ongoing daily support for LEGO Retail Regional Marketing Team APAC.
  • Partner Management: Establish and maintain strong collaboration with multiple partners, including internal marketing sub-teams, commercial teams, operations teams, regional market groups, local business units, and external agencies.
Requirements:
  • Educational background in marketing, business development, or strategy.
  • 5+ years of proven experience in marketing-related fields, regional digital marketing experience from MNC is preferred.
  • Experience with coordination of a diverse panel of collaborators, leading cross-market and cross-functional projects.
  • Great teammate that thrives when working in an environment of high-level uncertainty, change, and ambiguity.
  • Strong strategic, digital, and comprehensive end-to-end thinking—the ability to translate global strategy into regional/local priorities for marketing with a commercial mentality.
  • Good experience in working on projects with end-to-end process.
  • Aim for results—championing effectiveness and data-centricity, bravery to test hypotheses, a constantly learning approach, strong analytical and evaluation skills, and the ability to turn findings into action.
  • Enjoys working in a regional and local, remote, virtual team setup.
  • Proficient in English.

The LEGO Group is committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

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Then make it real.

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