Manager, CRM Operations, APAC
5 months ago
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the bringing our characters to life, the bringing them to your living rooms and the creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
As the Manager, CRM Operations, you will take charge of the day-to-day CRM operations for Max in the APAC region. Playing a pivotal role in Max's success, you'll collaborate closely with the marketing and lifecycle teams to drive user retention, engagement, and monetization through messaging channels such as email, push, and in-app.
Oversee day-to-day CRM operations, ensuring timely and error-free delivery of all campaigns Manage relationships with Marketing and Creative teams, providing best practices, brainstorming campaign ideas, and regularly iterating on the campaign process to enhance speed and efficiency Collaborate closely with the MarTech team on new CRM feature/data requirements, troubleshooting, and roadmap prioritization Develop complex messaging journeys for lifecycle campaigns (e.g., onboarding, rescue) Manage end-to-end campaign ops process from request intake through scheduling Measure and report on CRM operational performance, providing actionable insights to enhance processes Stay abreast of industry trends and best practices 5+ years of experience in CRM Operations with enterprise-level ESP and/or marketing automation tools; strong preference for Braze experience Advanced experience in managing projects through Asana, JIRA, Monday.com, or similar platforms Advanced experience in building automated campaigns through a journey-building platform Advanced experience in audience segmentation and datapoint management Ability to liaise with creative, engineering, technical, marketing, analytics and business teams Strong team focus with outstanding organizational and resource management skillsPlease note that the employment for this position will be payrolled through an external agency vendor. Successful candidates will be employed by our appointed agency and assigned to work with us. This arrangement ensures that payroll and employment-related services are managed by our trusted partner, allowing us to focus on providing a productive and supportive work environment for our team.
How We Get Things Done…
This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.-
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