CRM Manager

3 days ago

Singapur, Singapore Wise Full time
Job Title: Senior CRM Manager

About the Role:

We are seeking a highly skilled Senior CRM Manager to join our growing CRM team at Wise. As a Senior CRM Manager, you will be responsible for leading and mentoring a team of CRM professionals, developing and managing our APAC CRM strategy, and driving customer engagement and loyalty through effective customer lifecycle management.

Key Responsibilities:

  • Lead and mentor a team of CRM professionals to foster a culture of innovation and excellence.
  • Develop and manage our APAC CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.
  • Utilize data-driven insights to segment our business customers effectively and ensure each segment receives tailored and relevant communication and offerings.
  • Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty.
  • Analyse campaign performance and use data and insights to identify opportunities for increasing engagement and conversion rates.
  • Manage the customer database health, ensuring all communications are in line with CRM best practices and compliance requirements.
  • Implement the localisation process for Wise's international campaigns and maintain a clear A/B testing plan.

Requirements:

  • Mid-senior level experience in a CRM role, with a strong focus on segmentation, lifecycle management, and stakeholder engagement.
  • Experience leading and growing a high-growth CRM team.
  • Strong track record of successful cross-channel lifecycle communications.
  • Customer-first attitude, with the ability to put yourself in the customer's shoes and have a deep understanding of customer segmentation.
  • Excellent verbal and written communication skills, with a customer-first mindset.
  • Comfortable working with different departments and senior stakeholders, with the ability to build relationships and alignment.
  • Self-starter and impact-driven, with a passion for using data to improve campaign performance.

Desirable Skillsets and Experience:

  • Experience in a product-driven environment.
  • Competency in coding HTML, CSS, and Shopify Liquid.
  • Experience using SQL and other analytical tools.
  • Experience using Braze or similar cross-channel marketing platforms.

About Wise:

We're a global financial technology company that's building money without borders. We believe in a world where money moves freely, without borders or boundaries. We're proud to have a truly international team, and we celebrate our differences. We're committed to creating an inclusive environment where everyone feels respected, empowered to contribute, and able to progress in their careers.

What We Offer:

  • Flexible working arrangements, with a focus on work-life balance.
  • RSUs and a competitive salary.
  • Paid annual holiday, sick days, parental leave, and other leave opportunities.
  • 3 me days per year.
  • 6 weeks of paid sabbatical after 4 years at Wise.
  • Private medical insurance.

How to Apply:

If you're passionate about customer experience and have a strong background in CRM, we'd love to hear from you. Please submit your application, including your resume and a cover letter, to [insert contact information].

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