Fendi CRM Manager

13 hours ago


Singapur, Singapore Fendi Full time

Job Title: Fendi CRM Manager

Job Summary:

The Fendi CRM Manager will be responsible for cultivating the omni clienteling mindset. He/she will develop, implement, and manage the CRM strategies at zone and country level through the partnership of each country retail manager. He/she will implement client strategy using the Fendi Client database and prospects. He/she will champion third-party collaborations to recruit new potential clients.

Key Responsibilities:

  • Develop a year-round store CRM action plan aligning with our marketing campaign and sales objectives of store.
  • Consolidate and analyze client data (both quantitative and qualitative) to derive key insights, business opportunities, and recommend the relevant course of action to deliver business excellence.
  • Work closely with CRM and PCR department to plan and execute events and evaluate results.
  • Develop and implement in-store client activations, selecting and targeting clients for the specific event to maximize opportunities.
  • Achieve CRM KPIs such as Recruitment Rate, Retention rate, Prospect Target, Quality Data collection.
  • Manage the Zone Omni – CRM Budget and Costing.
  • Manage Zone loyalty gifting strategy.
  • Implement clienteling initiatives or in-store clienteling omni tools and techniques received from Headquarters.
  • Roll out Client experiences with each Country Retail Manager with a focus strategy on recruitment and retention.
  • Review collated post-activation feedback from the stores with a motive to elevate the next activation.
  • Ensure the success of Omni Ambassador program via one-to-one coaching, conduct regular store CRM workshops, sharing of best practices, and effective communication.
  • Conduct Market visits and clienteling workshops across the zone.
  • Coaching and mentoring of Omni Ambassadors.
  • Ownership of the Private Client Program.
  • Negotiation and sourcing of client activation vendors.

Requirements:

  • Bachelor's degree.
  • Strong sensitivity to the luxury products universe.
  • Minimum 8 years or above relevant experience in CRM, prior experience in similar luxury fashion brand will be an added advantage.
  • International Mindset.
  • Familiar with both local and overseas market situations and trends.
  • Strong analytics skill, numerically sensitive.
  • Good interpersonal and interaction skill to collaborate with Store Personnel.
  • Strong Client service mindset.
  • Excellent communication skills, particularly when dealing with international, multilingual stakeholders.
  • Must possess leadership skills to develop and train others.
  • Results-oriented and able to work under pressure on tight deadlines.
  • Proficient in MS Office, especially MS Excel and PowerPoint is a MUST.

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