APAC Marketing Lead for Customer Acquisition

1 week ago


Singapur, Singapore Abbott Full time
Job Title: APAC Marketing Lead for Customer Acquisition

At Abbott, we're committed to helping people with diabetes manage their health more effectively and comfortably. As our APAC Marketing Lead for Customer Acquisition, you'll play a crucial role in driving content creation, platform development, and analytics to support the acquisition and retention of users of our Freestyle Libre system.

Key Responsibilities:
  • Develop and execute content strategies to engage healthcare professionals and customers in the APAC region.
  • Collaborate with cross-functional teams to design and implement data-driven marketing campaigns that drive customer acquisition and retention.
  • Lead the development and maintenance of our customer relationship management (CRM) platform to ensure seamless customer experiences.
  • Analyze customer data and market trends to inform marketing strategies and optimize campaign performance.
  • Work closely with our APAC sales team to ensure alignment and drive sales growth.
Requirements:
  • Post-graduate or tertiary qualifications in Marketing, Business Management, or a related field.
  • Minimum 12-15 years of experience in content/retention/data management and analytics, with a proven track record in driving customer acquisition and retention.
  • Strong understanding of digital marketing channels, including social media, email, and search engine optimization (SEO).
  • Experience with CRM platforms, data analytics tools, and marketing automation software.
  • Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment.
What We Offer:
  • A competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.
  • The chance to work with a leading healthcare company that makes a meaningful difference in people's lives.


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