APAC Marketing Lead for Customer Acquisition

2 weeks ago


Singapur, Singapore Abbott Full time
Job Title: APAC Marketing Lead for Customer Acquisition

At Abbott, we're committed to helping people with diabetes manage their health more effectively and comfortably. As our APAC Marketing Lead for Customer Acquisition, you'll play a critical role in driving content creation, platform development, and analytics to support the growth of our diabetes care business.

Key Responsibilities:
  • Develop and execute content strategies to acquire and retain users of our Freestyle Libre system.
  • Collaborate with APAC stakeholders to create engaging content, retention strategies, and campaigns that drive business results.
  • Lead the development of innovative channel strategies to reach and engage customers.
  • Analyze data to inform marketing decisions and optimize customer retention.
  • Work closely with cross-functional teams to ensure alignment and effective execution of marketing plans.
Requirements:
  • Post-graduate or tertiary qualifications in Marketing, Business Management, or a related field.
  • 12-15 years of experience in content/retention/data management and analytics, with a proven track record of driving business growth.
  • Strong content creation management and delivery skills, with experience in developing and executing CRM strategies.
  • Ability to analyze data and derive insights to inform marketing decisions.
  • Excellent communication and collaboration skills, with the ability to inspire trust and build positive relationships with stakeholders.
What We Offer:

As a member of our team, you'll have the opportunity to work on a wide range of exciting projects, collaborate with talented professionals, and contribute to the growth and success of our business. We offer a competitive salary and benefits package, as well as opportunities for professional development and career advancement.



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