Aftermarket Sales Director

1 week ago


Singapore Howden Singapore Pte. Ltd. Full time

What needs to be done

1. Strategic Sales and Growth plan.

o In cooperation with Product Business Units and Regional Sales Managers, drive the process of preparing and coordinating the regional sales and growth plan by reviewing, analysing and reporting the Howden and non-Howden Installed Base, Aftermarket (AFM) opportunities, Business potential, Competitors Analysis, local Howden product SWOT analysis, and provide input for regional strategy and sales action plans.

o Development of strategies to increase business levels in the region.

1. Business Development.

o Own the responsibility for achieving the AFM budget for subject Howden Products in the appointed region.

o Lead the PCOG & Industrial Sales teams by defining and implementing:

o Product/Service - Define what it is we offer/do and what the value proposition is.

o Pricing - Define the pricing strategy. Train the sales team/service department on how to estimate and assist with preparing larger service tenders.

o Place - Define the target markets by analysing the installed based.

o Promotion - Train the sales team how to sell service. Educate the market via effective marketing communication strategies.

o Process - Define the processes around service sales, LTSA and Uptime.

o People - Help field service and sales team identify the skills required in different geographic areas to support the service growth development.

o Physical evidence - Support the sales team with providing case studies and other supporting examples of our value proposition.

o Support the set-up of service centre facilities when and where required in the region.

o Act as a Trusted Advisor to Sales team and customers in the region.

o Lead the Sales Managers to establish, maintain and manage the business relationships with end users, customers, EPC's, Howden Agents and trading houses in the area so that the Howden brand is recognised.

o Support and direct Sales Managers and where required join them in their customer visits.

o Lead and guide the preparation of clear and definitive technical and commercial proposals in accordance with defined scopes of supply, specifications, codes and internal standards to win AFM business.

o Ensure proposals are submitted by the agreed bid due date and submission of subsequent technical clarifications meets customer requirements.

2. Sales and funnel management

o Support and direct Sales Managers in the up keeping of sales and funnel management in CRM.

o Support Sales Managers in increasing the Hit Rate of opportunities.

o Actively perform funnel reviews for all Howden Products.

3. Hand-over to order/contract team.

o Assist Sales Managers in the handover process of contract documentation to Product/Regional Unit, project manager and/or contracts department.

4. Sales reporting and CRM.

o Prepare and submit reports on business activities in the area.

o Liaise with Product/Regional Units Sales to update opportunity status in CRM.

What do you need to bring

. Degree in Mechanical Engineering or similar or extended (10-15 years) relevant technical sales experience in SEA.

. Good management skills in an international and diverse team.

. Strong sales skills as well as mentoring and coaching skills for a diverse teams of Sales Managers

. Good experience of SEA PCOG market dynamics

. Strong knowledge of compressors in the PCOG Howden is active in.

. A detailed understanding of rotating equipment, specifically on air and gas handling equipment like compressors, fans and heaters.

. Good verbal (presentation) and written communication skills in the English language

. Good interpersonal and cultural assimilation skills.

. High degree of self-motivation and initiative.

. Computer literacy, with good knowledge on using all MS Office, CRM and other relevant applications


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