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CRM Executive #HMS

1 month ago

Singapore RECRUIT EXPRESS PTE LTD Full time
Roles & Responsibilities

Kung Chong Road

Must have data analysis and interpret data experiences and Salesforce

$3500 - $4200

8.30am to 6.00pm


Key Responsibilities

Data Custodian:

  • Maintain and monitor customer and prospect databases (Salesforce, Marketing Cloud, and DMS) to ensure data quality, accuracy, and regular updates.
  • Promote proper data input practices across the team to maintain consistency.
  • PDPA compliance for all databases and marketing campaigns.

Data Analysis and Reporting:

  • Analyse CRM metrics and customer data to generate actionable insights for improving campaign performance and customer engagement.
  • Prepare regular reports on key performance indicators (KPIs) and data analysis to track the success of CRM initiatives and actionable recommendations based on customer and sales funnel insights.

CRM Strategy and Execution:

  • Collaborate with Sales, Marketing, Brand Principal and support teams to strategise and implement CRM initiatives aimed at improving the sales funnel conversion, customer experience, brand loyalty, and advocacy.

Customer Experience Enhancement:

  • Regularly evaluate customer touchpoints and CRM processes, including database management, customer retention activities, and aftersales services.
  • Devise a compelling value proposition for customer retention by showcasing the range sales, aftersales services and benefits available at key touchpoints.
  • Design and roll out automated communications tailored to customer segments and lifecycle touchpoints to enhance engagement.

Customer Journey on Marketing Cloud:

  • Map out and design personalised user journeys to deliver targeted messaging and content based on customer behaviors and preferences.
  • Leverage analytics to track engagement, optimize touchpoints, and refine campaigns in real-time for maximum effectiveness.
  • Implement triggers and automation to ensure timely, relevant communications throughout the customer lifecycle.
  • Integrate data from various platforms to create a cohesive and seamless experience across all digital interaction points.

Team Collaboration and Training:

  • Provide training and guidance to team members on CRM tools and best practices.
  • Collaborate with cross-functional teams to ensure alignment in customer-centric strategies and initiatives.
  • Technology Management:
  • Stay up to date with the latest CRM technologies and trends to recommend system enhancements or new tools that can drive efficiency.
  • Oversee the maintenance and operational efficiency of the CRM system, ensuring proper functionality and data security.


How to Apply: send your resume to: jocelynchan@recruitexpress.com.sg or telegram @jocelynchan ASAP



Jocelyn Chan| Consultant | Recruit Express Pte Ltd (Healthcare & Lifescience) Company EA Licence number : 99C4599 Personnel EA License: R1331820


Tell employers what skills you have

CRM
Customer Retention
Team Collaboration
Microsoft Excel
Aftersales
Data Analysis
Customer Experience
Technology Management
Healthcare
Customer Engagement
Data Quality
Marketing
Strategy
Advocacy
Microsoft Word
Databases