CRM & Client Experience Manager

4 days ago

Singapore Richemont Luxury Full time

Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.
Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.
TITLE: CRM & Client Experience Manager
REPORTING LINE: Marketing Director, SEAO
JOB OVERVIEW
As the CRM & Client Experience (CX) Manager, you will be responsible for overseeing the customer relationship management strategy and improving overall client experience across all touchpoints within Southeast Asia and Oceania (SEAO). You will work closely with Marketing, Retail departments and Customer Relations Centre to ensure all interactions with clients are seamless, personalised and impactful. Your role will be crucial in driving customer recruitment, retention and engagement while fostering long-term loyalty to drive lifetime value. This role will involve a strategic focus for SEAO and operational involvement, particularly for Singapore & Malaysia.
KEY RESPONSIBILITIES
Develop, implement and manage CRM strategy for SEAO region across all channels (Retail, Wholesale, Ecommerce) to recruit new clients, increase client retention and satisfaction.
Key partner with commercial teams on yearly planning and operational execution with a focus to drive creative and business-right proposals for new client recruitment, and engagement of key clients.
Work with cross-functional teams and external partners to deliver consistent and meaningful client experiences.
CRM
Partner with the Managing Director and Commercial team in setting and tracking of clienteling related targets to support business strategy in recruitment, retention and upgrade of clients.
Analyse database regularly, prepare monthly CRM report to derive client insights and propose action plan per boutique to meet retail KPIs.
Leverage on CRM tools for data analytics: Deep dive into client demographics, preferences and purchase behaviour to propose effective action plans to support retail KPIs.
Organise monthly meetings to share CRM results, insights and action plans with retail teams.
Evolve client segmentation and act as an expert on privacy policy law (PDPA).
Manage monthly client e-newsletter calendar and work closely with HQ team on development of customised content adapting to local markets’ needs.
Ensure the retail/client ambassadors are properly trained with active usage of clienteling tools
CLIENT EXPERIENCE
Develop full year calendar of boutique activations and drive new creative initiatives to recruit new clients and increase boutique foot traffic and appointments.
Monitor results and improvement areas on a regular monthly basis together with the commercial teams.
Guide and support retail ambassadors in their clienteling activities by proposing appropriate relevant tools (e.g. special occasions, festivities, launches etc.).
Explore and recommend client acquisition opportunities with new brand partners.
Represent the brand, as needed for client engagement, in support of the commercial teams.
Actively assess the client experience and provide recommendations to enhance a client centric journey to commercial teams and internal stakeholders.
OMNICHANNEL CLIENT MANAGEMENT
Provide guidelines to Client Relations Centre & Boutiques (Both Internal & External) for client outreach campaigns, managing customer inquiries and issues.
Identify suitable client targeting for every CRM campaign and push contact occasions to retail teams to drive client engagement.
Monitor boutiques and retailer partners’ data capture rate with the retail/wholesale team to ensure targets are met.
For retailers, monitor client data captured separately through Pamguard and Booster. Ensure data from both channels are successfully merged for accurate reporting.
GIFTING & CLIENT TREATMENT MANAGEMENT
Develop gifting and client treatment guidelines for retail team.
Ordering of GWPs/Gift from HQ and manage inventory for the region.
Partner with Retail Performance & Training Manager in Gifting & Client treatment budget management across the region.
Coordinate client trips to Experiences, Watches & Wonders or Manufacture visits.
Work closely with both Internal and external agencies to develop, execute detailed programs and tailored experiences for each client.
KPIs
Database growth: Prospects capture, new client acquisition, existing client retention and upgrades.
Clienteling Initiatives ROI, quantity capture (1 to many) and quality (Data Level 2) of Client capture
Medallia results / positive NPS scores
REQUIREMENTS
Bachelor’s degree in Marketing, Business or a related field.
Minimum 5 years of proven experience in CRM and Client Experience.
Strong understanding, hands on and proficient with CRM software (Salesforce, Looker, Medallia), data analytics and Business intelligence tools.
SKILL SET
The successful candidate should have the following personal qualities:
Entrepreneurial spirit, proactive and is adaptable to changes with the agility to work in a fast-paced multicultural environment.
Analytical and meticulous with an eye for detail. Ability to analyse data and draw actionable insights.
Client-centric mindset with a passion for delivering outstanding experiences and developing lasting relationships.
A team player who is at ease with transversal and matrix organization
Strong project management and organisational skills, with the ability to handle multiple tasks at one time.
Strong MS Office skills.
Experience in luxury retail industry is a plus.
Language: English
WHY JOIN US ?
A unique opportunity to work in a collaborative, growth focused environment.
Be part of an innovative team that seeks and values continuous improvement.
Room for professional growth and development within the Group.
ABOUT PANERAI
Founded in Florence in 1860 as a workshop , shop and subsequently school of watchmaking,
for many decades Panerai supplied the Italian Navy and its specialist diving
corps in particular with precision instruments.
The designs developed by Panerai in that time, including the Luminor and Radiomir,
were covered by the Military Secrets Act for many years
and were launched on the
international market only after the brand was acquired by the Richemont Group in 1997.
Today Panerai develops and crafts its movements and watches at its Neuchâtel
manufacture.
The latter are a seamless melding of Italian design flair and history with
Swiss horological expertise. Panerai watches are sold across the world through an
exclusive network of distributors and Panerai boutiques.
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