Executive (Marketing & CRM)

2 weeks ago

Singapore WINE TRADE ASIA PTE. LTD. Full time
Roles & Responsibilities

About Us

Wine Connection owns and operates the largest chain of wine retail shops and full-service wine-themed restaurants in Thailand and Singapore. We are the exclusive importer of 300+ labels of wines from around the world, craft beers, glassware and related accessories, as well as selected delicatessen products.

Since our inception in 1998, Wine Connection has steadily grown the number of wine retail shops and diversified into the full-service restaurant business by introducing the integrated retail wine shop – restaurant concept, becoming the leader in Thailand and Singapore with 81 outlets to date, and counting.

About the Role

As the Executive (Marketing & CRM) at Wine Connection, you will play a pivotal role in promoting our brand and enhancing customer relationships. You will mainly be responsible for developing and executing marketing strategies, managing customer data, and implementing CRM initiatives to drive sales and customer loyalty within the wine and beverage industry.

Key Responsibilities

CRM:

  • Establish and maintain CRM system to collect, organize, and analyse customers' data.
  • Segment customer base for targeted marketing initiatives and personalized communications.
  • Develop and implement CRM strategies to enhance customer engagement, retention, and loyalty.
  • Keep afloat with market trends and identify collaboration opportunities to constantly introduce new and exciting offers to our customers.

Marketing:

  • Work closely with in-house Marketing team to develop and execute comprehensive marketing strategies and campaigns.
  • Plan, execute, and optimize email marketing campaigns, including newsletters, promotional emails, and personalized offers.
  • Initiate contacts with potential partners (not limited to shopping mall), presenting collaboration opportunities and benefits.
  • Support other marketing functions whenever required.

Analytics & Reporting:

  • Monitor and analyse the performance of marketing campaigns, email marketing, and CRM initiatives.
  • Prepare monthly reports per business unit with key performance metrics, customer insights (not limited to demographics, purchase behaviour), and recommendations for improvement.
  • Use data-driven insights to recommend and make informed decisions to adjust marketing strategies accordingly.

Qualifications and Requirements

  • Minimum Diploma in Marketing, Business, or related fields.
  • Possess at least 1-3 years of experience in a marketing or CRM related field, preferably in the F&B or FMCG industry.
  • Strong project management skills & the ability to prioritize tasks in a fast-paced, constantly changing environment independently.
  • Possess strong analytical skills with the ability to interpret data and draw actionable insights.
  • Excellent communication and collaboration skills, ability to work effectively with cross-functional teams.
  • Preferably to be proficient in CRM program and Google Analytics, and basic user experience with Canva and Adobe Photoshop.
  • A plus if you have passion for food and wine

Perks and Benefits

  • Company Culture: Our company values teamwork, collaboration, and a positive work environment. We celebrate diversity, inclusivity, and a sense of belonging, ensuring that you feel valued and appreciated as part of our family
  • Competitive Compensation: We offer a competitive salary package that will be commensurate with your experience and skills, ensuring that your hard work and dedication are rewarded.
  • Career Growth Opportunities: We believe in fostering a culture of learning and development. You'll have access to ongoing training programs, workshops, and opportunities for career advancement within our company.
  • Food & Beverage and Retail Discounts: As a valued member of our team, you'll enjoy generous discounts on our delectable offerings, allowing you to savour the flavours of our creations.
  • Creative Environment: Our F&B company thrives on creativity, innovation, and fun. You'll be part of a fun dynamic team where your ideas are valued, and you'll have the freedom to express your creativity.
  • Employee Recognition: We believe in acknowledging and celebrating the contributions of our team members. Outstanding performance and achievements will be recognized and rewarded through various employee recognition programs.
Tell employers what skills you have

CRM
Management Skills
Able To Multitask
Analytical Skills
Restaurants
Labels
Social Media
Customer Loyalty
FMCG
Customer Engagement
Customer Relationships
Email Marketing
Marketing Communications
Public Relations
Digital Marketing
Publicity
Wine
Google Analytics
Able To Work Independently
Adobe Photoshop

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