Marketing Automation Analyst, CRM
4 weeks ago
Responsibilities:
- Build, test and deliver lifecycle messages.
- Execute messaging optimization and best practice adoption.
- Run split and multivariate tests, ensuring test protocols are administered to minimize bias.
- Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
- Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles, and ensure they are addressed.
- Monitor messaging programs and campaigns and mitigate or flag issues to partners.
- Manage traffic messages utilizing targeting capabilities.
- Implement and audit all analytic encoding to enable messaging effectiveness.
- Drive messaging reporting and run adhoc analysis as and when requested.
- Ensure all messages conform to GDPR (general data protection regulation), and other legal or compliance requirements.
Basic Requirements
- Bachelor's Degree in Marketing, IT, Computer Science, or related field
- At least 2 + years of experience in Marketing executing CRM/Lifecycle channel optimization and insights.
- Experience in Email, Push, SMS, in-app messaging channels and platforms.
- Must have working knowledge of SQL and template scripting (e.g. AMPscript, Liquid)
- Must have working knowledge of Salesforce Marketing Cloud, Braze, or other lifecycle marketing tools.
- Proficiency in building HTML emails from assets files, make message template adjustments and can articulate more complex needs to developers.
- Good to have experience Jira or Confluence.
- Working knowledge of email and mobile channel best practices.
- Excellent stakeholder management skills.
Interested Applicants, please email your resume to rupa.kankariya@manpower.com.sg (R1441955), stating the position as the subject title in the email. All Applications will be handled with strict confidentiality.
Tell employers what skills you haveCRM
Market Research
Confluence
Microsoft Excel
Social Media
HTML
Marketing Strategy
Scripting
Market Analysis
Channel
Marketing
SQL
Compliance
JIRA
Google Analytics
Stakeholder Management
Data Analytics
Strategic Partnerships
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