Marketing Performance and CRM Governance Lead

5 days ago


Singapore Porsche Asia Pacific Pte Ltd Full time
About the Role

We are looking for a Marketing Performance and CRM Governance Lead to join our team at Porsche Asia Pacific Pte Ltd. The ideal candidate will have a strong understanding of marketing performance measurement and CRM governance.

The successful candidate will be responsible for developing and implementing strategies to enhance the effectiveness of all marketing activities along the funnel. This includes defining and supporting the setup of omni-channel programs and activations designed to convert, retain, and grow existing and new strategic customer groups.

The role also involves governing the CRM and other related systems, including their roll-out, user training, and maintenance to enable a data-driven management of the marketing and sales funnel.

Key Responsibilities:

  • Develop and implement strategies to enhance marketing performance
  • Govern CRM and related systems
  • Work with stakeholders to ensure a common approach


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