Performance Marketing Specialist
3 weeks ago
Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 7,200 employees globally in more than 54 offices in 46 countries.
For more information, visit us at: www.cheil.com.
We are inviting candidates for the position of:
Performance Marketing Specialist
Key Responsibilities:
- Conduct post-campaign analysis and identify opportunities to improve the overall performance of eStore on Samsung.com
- Support the Performance Marketing Lead in covering the overall campaign performance in SEA & Oceania
- Analyse customer journey and campaign data using Analytics tools and provide insights to improve online conversions across all channels (e.g: organic, paid search, social, etc)
- Monitor and strategize paid campaigns (e.g: Google Ads, Facebook Ads) and regularly provide actionable recommendations to clients
- Track pre-defined KPIs and collaborate with internal stakeholders and clients to exceed goals and targets.
- Provide clients with campaign reports and insights under a holistic approach, taking into account product, price, promotion and channel execution
- Responsible for monthly tracking of campaign performance and delivering strategical solutions for e-Commerce growth
- Be proactive in communicating and putting forward new ideas, finding solutions to client’s business needs, monitoring competitor activity, industry trends and bringing fresh thinking/innovation
Key Requirements:
- Min 3 years of hands on experience planning and executing digital campaigns either in-house or agency, preferably in e-Commerce.
- Proven record of optimizing a digital media campaign.
- Hands on experience in paid advertising and conversion rate optimization (including Google Ads, Facebook Ads, Programmatic DV360) and other media platforms (CRM)
- Strong knowledge of Web Analytic tools (Adobe Analytics, Google Analytics)
- Knowledge of e-Commerce structure and operations preferred (UI/UX, SKU listing, payment, logistic, analytics)
- Analytical who’s able to back up their ideas and decisions with data-driven solutions
- Great communication and client management skills – Understand client’s day-to-day needs (briefs) and work closely with the team to deliver projects in a timely and accurate manner
- Excellent presentation and negotiation skills – know how to sell a mid-level idea to clients, pushing back when necessary for the overall good of the project delivery
- Humble, self-motivated and a team player
Tell employers what skills you have
Negotiation
Campaign Management
Digital Media
conversion rate optimisation
Facebook ads
Social Media
User Experience
Advanced Microsoft Excel
eCommerce
Customer Relationship Management (CRM)
campaign analysis
Sales Analysis
User Interface
Digital Marketing
Client Management
Adobe Analytics
Presentation Skills
Google Ads
Google Analytics
Data Analytics
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