Performance Marketing Specialist
5 days ago
- Partner of Large Enterprises
- Basic from $4,000 - $5,500 + Variable Bonus
- Monday – Friday, 9:30am – 6:30pm
- Location: Chinatown
Responsibilities
- Plan, execute, and optimise paid ad campaigns across Google, social media, YouTube, programmatic, and publisher networks.
- Conduct keyword research, audience segmentation, and A/B testing to refine targeting and performance.
- Develop SEM strategies for Google and Bing Ads to maximise conversions and minimise CPA.
- Manage social media and video ads, ensuring engagement, reach, and ROI.
- Leverage programmatic platforms for precise audience targeting.
- Monitor performance, analyse data, and provide optimisation insights.
- Collaborate on ad creatives and stay updated on industry trends.
- Manage budgets and generate reports with recommendations for scaling.
Requirements
- Min. degree in Marketing, Advertising, Business, or a related field.
- Certified in Google Ads, Facebook Blueprint, or equivalent platforms.
- Familiarity with creative optimisation tools and techniques to improve ad performance.
- Proven track record in managing multi-channel paid ad campaigns with strong results.
- Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, TikTok Ads, and YouTube Ads.
- Strong grasp of performance metrics (ROI, ROAS, CPA, CTR, conversions) and analytics tools (Google Analytics, Tag Manager, Facebook Pixel).
- Skilled in data analysis, audience segmentation, retargeting, and customer journey mapping.
- Experience in budget management, forecasting, and campaign optimisation.
For consideration, kindly submit your CV by clicking "APPLY NOW" or email to mtc095@mtcconsulting.com.sg
**Only shortlisted candidates would be notified**
MTC Consulting Pte Ltd | 15C7752
EA. Registration No.: R24123733 | Chen Yit Keat
Budgets
SEM
Data Analysis
Budget Management
Social Media
Targeting
CPA
Keyword Research
Audience Segmentation
Customer Journey Mapping
Ab Testing
Google Analytics
Bing Ads
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