Digital Media Planner

4 weeks ago

Singapur, Singapore Starcom Full time
Job Description

The Digital Media Planner will be assisting the Manager on the planning, coordination and implementation of programmatic and social campaigns for key accounts. You will help ensure that best practices are enforced in campaign delivery.

The Ideal candidates should have prior online trafficking and campaign management experience, with strong analytical and communication skill. Any prior experience with bid management platforms and active campaign optimization will be an advantage.

Expectations of a Digital Media Planner:

Planning

  • Assist the Manager to manage channel/ platform recommendations and coordinate campaign assets delivery
  • Liaise and coordinate with media owners for media proposals
  • Engage clients on day-to-day operations, campaign optimisation and pacing updates and various campaign reports

Buying

  • Book ads – both managed service and self-service across various platforms
  • Liaise with media vendors & creative agencies for material submission
  • Digital ad ops (campaign set up on self-serve platforms, ensuring campaign taxonomies are in place, ensure ads are set up on time and pacing properly);
  • Global ops (adhering and following globally set parameters and campaign execution processes while also guiding others);
  • Daily monitoring of campaign performance across channels (Search, Social, Programmatic etc.);
  • Assist in optimizing performance during campaign period across platforms such as Google DV360/ Google Ads, Facebook, LinkedIn etc
  • Weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings

Qualifications

  • 1 - 2 years’ of digital media experience
  • Meticulous, good with numbers and able to organise and prioritise tasks and work under tight timelines
  • Resilient to change and willing to keen to learn new skills
  • Strong communication skills, both written and verbal, with internal and external parties
  • Ready to take up initiatives and ownership of projects
  • Play well with others and are a team player

Starcom is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client



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