Integrated Media Planner

2 months ago

Singapur, Singapore Starcom Full time

Job Description

Publicis is hiring for a client-facing role with integrated buying, planning and activation capabilities, covering all analog & digital channels including programmatic & biddable platforms. This role opens up your world to the beauty of media in the advertising world. You will be devising strategies for advertising campaigns so that they reach their target audience and have the intended impact within an agreed budget. This involves understanding the audience, their needs and preferred media and platforms, as well as the brands aiming to reach them. You will pick up skills on how to creatively integrate both traditional and digital elements into the overall media mix of advertising campaigns while managing the day-to-day planning, buying, implementation, optimization and reporting requirements to meet client objectives.

If you are known to be meticulous, strong with numbers and curious about the media world, we want to talk to you

Expectations of an Integrated Media Planner:

1. Planning 

Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flow plans Liaise with media owners for proposals  Engage clients and creative agencies on day to day operations, competitive tracking & reviews, media trend updates and various campaign reports on a local level.

2. Buying

Negotiation with media owners for better rates and value adds  Booking of ads and setup of digital ads– both managed service and self-service  Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission  Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing)  Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings 

Qualifications

At least 1 to 2 years’ of media experience across both traditional and digital media  Meticulous, able to organise and prioritise tasks and work under tight timelines  Resilient to change and willing to keen to learn new skills  Strong communication skills, both written and verbal, with internal and external parties  Able to generate relevant ideas based on campaign briefs Good with numbers Campaign reporting

Starcom is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

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